Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
Article
(611 reviews)
Recommended experience
Intermediate level
This course is designed to for curious learners of all backgrounds and levels of experience.
(611 reviews)
Recommended experience
Intermediate level
This course is designed to for curious learners of all backgrounds and levels of experience.
Learn the core concepts of leadership in a digitally connected world.
Understand how connected leaders drive organizational sustainability and positive social impact.
Understand how to identify and prioritize key goals that align with both your personal leadership vision and organizational objectives.
Learn how to make decisions that balance short-term needs with long-term goals, ensuring that you stay on track toward your purpose.
Add to your LinkedIn profile
5 assignments
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
This course is designed to maximize your ability to create change at the individual, team and system levels. Through study, reflection, and deploying practical tools, you will establish a firm connection between your clearly articulated Purpose, effective Priorities, visualized Potential for success, and pathway to maximized Progress. But, what does that mean in practice?
When you take this course, you will: - Improve your ability to get the most out of life: Learn a simple practice to reflect on your purpose, clarify priorities, visualize your potential, and maximize your effectiveness at progressing towards your goals. - Strengthen your leadership toolkit: Tap into your unique leadership style and strengths and join or create a community of others to maximize your potential as a team. - Create change through systems thinking: Become a more effective agent of positive change and appreciate the power and complexity of system thinking.
Welcome to Connected Leadership! In this module, we'll review the course framework, overall aims, and other essentials that will help you get the most out of your learning experience. We'll also take a closer look at the terms "Connected" and "Leadership" and how we'll be using them in this course.
6 videos4 readings1 discussion prompt
In the Self module, you'll begin your journey to becoming a purpose-driven, connected leader. You'll start by identifying and reflecting on your individual purpose, exploring the deeply-held beliefs that have led you to this point, and drawing on those beliefs to develop a vision and action plan for the future. As part of this process, you'll create a "life on one page" map connecting your purpose, priorities and vision of potential success. You'll also learn some practical strategies to maximize your time and impact.
11 videos9 readings1 assignment6 peer reviews3 plugins
In the Teams module, you'll explore the connection between your individual purpose, priorities, potential, and progress and those of the people around you. Using a similar process to the one you used in Self, you'll clarify the purpose of your team and use it to develop your team's mission, vision, and values statements. You'll also learn practical tools for leading teams, maximizing impact, and improving communication.
11 videos16 readings1 assignment3 peer reviews5 discussion prompts
In the Systems module, you'll build on the skills and tools covered in Self and Teams to identify a system-level problem you want to solve and develop a plan to solve it. Along the way, you'll learn fundamental principles of systems thinking and how to leverage those principles to maximize your system-level impact. You'll also learn some practical tips on how to create and maintain positive momentum in systems-level change using real-world examples.
13 videos8 readings1 assignment5 peer reviews3 plugins
In this last module, you'll reflect on where you are on your journey as a purpose-driven, connected leader. You'll look back on the tools that have been most useful to you, and consider how to embed them in your life going forward. You'll consider what has changed - and will continue to evolve - in you; but just as importantly consider the system you want to improve, and how you want to improve it...with humility and curiosity.
1 video3 readings2 assignments1 peer review1 discussion prompt1 plugin
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
For more than 300 years, Yale University has inspired the minds that inspire the world. Based in New Haven, Connecticut, Yale brings people and ideas together for positive impact around the globe. A research university that focuses on students and encourages learning as an essential way of life, Yale is a place for connection, creativity, and innovation among cultures and across disciplines.
Macquarie University
Course
University of Colorado System
Course
Queen Mary University of London
Course
Johns Hopkins University
Course
611 reviews
85.34%
10.26%
1.46%
1.46%
1.46%
Showing 3 of 611
Reviewed on Jun 9, 2023
Good leadership tools and techniques taught but can be have more straightforward answers
Reviewed on Sep 3, 2023
Thanks for sharing the excellent method to become a better version of ourselves even from the personal life to organization
Reviewed on May 14, 2023
I learnt leadership qualities by a professional mentor. I would like to thanks to my mentor who taught how to build leadership. I am happy to have learnt this course particularly.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Connected Leadership is a modern leadership approach that emphasizes collaboration, effective communication, and alignment within digital, remote, and hybrid work environments. It focuses on fostering trust, empathy, and shared purpose to create high-performing teams, particularly in an increasingly interconnected and digital world.
This course is designed for leaders at all levels—whether you're a team leader, manager, senior executive, or entrepreneur—who want to improve their leadership effectiveness in today's digital and hybrid work environments. It's also ideal for those seeking to build strong relationships and foster a connected, purpose-driven team culture.
You will learn how to clarify your leadership purpose, prioritize key goals, communicate effectively across different platforms, and foster a collaborative, resilient, and innovative team culture. The course provides practical tools and strategies to help you lead with clarity, focus, and emotional intelligence in a connected world.
Unlike traditional leadership courses, this one focuses on leading in a connected, digital age, emphasizing remote leadership, digital communication tools, and alignment between purpose, progress, and priorities. You'll also gain insights from Peter Boyd’s unique leadership framework, which integrates emotional intelligence and adaptability into real-world leadership challenges.
By connecting leadership practices to purpose and shared values, this course helps you create an environment where team members feel motivated, engaged, and aligned with organizational goals. You will learn how to set clear priorities and drive measurable progress while fostering a culture of accountability and collaboration.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.