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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,863 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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1301 - 1325 of 1,560 Reviews for The Strategy of Content Marketing

By Rachel D D

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May 1, 2020

Very thorough and insightful. A great way to learn new things and refresh your memory of the content marketing insights you might have forgotten throughout your career.

By Jadey G

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Sep 27, 2020

Informative, engaging, and interactive through assignments and discussion posts throughout the course. I'm not a content marketer by training and I enjoyed this class!

By M K

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Aug 1, 2020

Overall a good effective course for a marketer /content writer

Certain Podcast given are not informative specifically those given in Week-4 -types of content creation

By Rohan R

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Apr 19, 2020

It is really good. A lot to learn. it has been designed not only to learn also to execute the learning at the same time. I think it is the best part of the course.

By Renjit N

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Oct 23, 2018

Its a great course for beginners and refreshers. If you already have experience on digital marketing and content creation, you should be able to link them together.

By Adetunji P

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Jul 20, 2020

I really enjoyed this course. Some of the strategies are timeless and other more tactical stuff a bit more outdated. I would love to see this refreshed for 2020.

By Muhammad I Y S

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Apr 21, 2019

Very informative course, well structured and clear every concepts with examples. The problem is the peer assignment. Some people literally mark 0 for no reason.

By Rajnish M

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Apr 30, 2020

Very useful course for students, I am glad I get chance to learn from the very reputed instructor like sonia simone and brian Clark and Jessica, thank you.

By Catherine M

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Jun 3, 2020

A good comprehensive overview of how to actually 'do' and implement content marketing that will generate a business result. Very easy to follow materials.

By Tanush S D

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Feb 13, 2024

It has lived up to my expectations. I wouldn't say it's a good course for beginners as it is too complex. But for intermediate levels, a great course.

By Zaki B T Z T

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Mar 2, 2022

The course has great and wonderful information.

It could have been better if the assignments are corrected by the instructors with detailed feedback.

By Khushboo G

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Jan 29, 2018

I had lot of trouble uploading the assignment files and getting required support in resolving it hence I give it 4 stars. The content was very good.

By Sol R

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May 26, 2023

Es muy complato es curso, comence sin saber nada y poco a poco fui entendiendo como desarrollar ideas para escribir dentro de las redes sociales.

By Jacquelynn B I

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Nov 5, 2022

Assignment instructions weren't the clearest, but the instruction was great.tThe lessons were applicable and additional references were provided.

By Andressa T

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Jan 9, 2024

Muito bom o curso, apenas não gostei dos alunos terem que avaliarem o trabalho dos outros. Isso fez com que eu me atrasasse para outros cursos.

By Gabriele D

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Sep 29, 2020

As no-native english, I found hard completly understand what there was in the audio parts. I would have really appriciated more video instead.

By Nitisha K

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Aug 19, 2020

first of all i would like to share that i liked the polite voice of Sonia Simone and secondly about the course it will be very helpful for me

By Shuddha B

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Jun 20, 2022

It's over all good, great materials. But the course could be more detailed and would be better if there are a few more practical examples.

By Macadamia N

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Sep 29, 2021

The course was quite interesting but the lecturer sounded rather monotonous which I found a bit difficult when it came to staying focused.

By Panos D

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Jul 21, 2017

It was very helpful to understand the meaning of content. The only that is a bit problem was the podcasts but it is ok with good quality..

By Carlos R

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Feb 20, 2021

The podcast format is hard to a non native English speaker, so the text and images are always a good resource. But the course is great :)

By Tan E S

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Aug 21, 2020

Benefited so much on the framework provided as well as the format of empathy & experience map, in order to construct a powerful content.

By Irina T

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Aug 8, 2020

It's quite good and motivates a lot if you're a beginner, as I am myself. Though, in my personal opinion, there's too much of reading.

By Damián N

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Apr 11, 2020

The course is great and the readings are fantastic, but there are so much lesson in podcast (mp3) format, and I have a hearing problem.

By Diana J D D

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Jun 6, 2024

Excelente curso, sin embargo ojala pusieran los materiales de audio y lecturas en otros idiomas o con la opción de traducción. Gracias