SEO Certification: What It Is and How It Is Beneficial
October 23, 2024
Article
(24 reviews)
Recommended experience
Beginner level
No experience needed
(24 reviews)
Recommended experience
Beginner level
No experience needed
How to establish and manage a social media presence for your business
How to create compelling social media content and optimize content to reach your target audience
How to determine when to use paid advertising and choose the right metrics to track to reach your business goals
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This course is designed to give you a quick guide to jumpstart your marketing efforts on social media. You will learn how to pinpoint your target audience, map your customer journey, and choose appropriate social media channels that align. You’ll also learn how to create a social media strategy to attract your target audience with relevant and engaging content. You’ll discover strategies to grow and maintain your social media presence and how to use analytics to reach your marketing goals.
By the end of this course you will be able to: - Articulate your target audience and customer journey - Set marketing goals and align them with the correct social media platforms - Create, grow, and maintain your presence on social media platforms - Utilize analytics to optimize your marketing campaigns to attain your business goals Regardless of your background and experience, this course will get you started with social media marketing with practical knowledge and hands-on activities.
This week, you will analyze the major social platforms and explore their unique features. You will learn about the customer journey and how it impacts social media marketing. Finally, you will create and describe your target audience of your organization.
10 videos6 readings6 assignments
This week, you will continue to evaluate various social media platforms and how they are used. You will create your social media content strategy to attract and engage your target audience. Finally, you will audit content to create engaging and sharable material with your target audience.
13 videos2 readings6 assignments
This week, you will learn how to grow and maintain your social media presence. You will differentiate between engaging and promoting on social media platforms. You will use social media analytics to track your progress and measure results. You will understand social media advertising and its role in audience growth.
15 videos5 readings5 assignments1 discussion prompt
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Aptly provides online education where technology disrupts. Aptly’s team of educators, digital marketers and instructional designers combine their experience from academia and the tech industry into hands-on, applied education programs. Together they have helped hundreds of thousands of students, employees and marketers gain the skills and knowledge to succeed in the digital economy.
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Coursera Instructor Network
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Kennesaw State University
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24 reviews
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Reviewed on Jan 21, 2025
perfection, it's like a magic pill for social media marketing, it summarize it al in very very great way. it's a must.
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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