This course is part of multiple programs.
Instructor: Anke Audenaert
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(2,156 reviews)
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How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
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This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
16 videos5 readings4 assignments
In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
15 videos2 readings3 assignments
This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
12 videos4 readings9 assignments
In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.
11 videos2 readings3 assignments1 discussion prompt
ESSEC Business School
Emory University
O.P. Jindal Global University
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Reviewed on Nov 28, 2023
Excellent resource. As a professional who is a bit out of practice due to my current role, these foundations are essential for anyone seeking digital marketing expertise.
Reviewed on Dec 3, 2021
This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.
Reviewed on Jul 8, 2022
This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.
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