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This course is part of multiple programs.
Instructor: Anke Audenaert
91,043 already enrolled
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(2,067 reviews)
Recommended experience
Beginner level
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
(2,067 reviews)
Recommended experience
Beginner level
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
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This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.
By the end of this course you will be able to: • Describe how marketers use data to inform campaign decisions • Describe the basic principles of marketing • Identify why data analysis matters in digital marketing • Implement the Meta pixel to capture data used to track visitor activity on a website • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports • Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate.
This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
16 videos5 readings3 assignments
In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
15 videos2 readings3 assignments
This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
12 videos4 readings9 assignments
In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.
11 videos2 readings3 assignments1 discussion prompt
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.
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Reviewed on Jul 8, 2022
This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.
Reviewed on Jun 19, 2024
Your explanation is easy and simple, even though my primary language is Arabic and my English is intermediate. Your easy style made things go smoothly. Thank you for your wonderful effort."
Reviewed on Nov 28, 2023
Excellent resource. As a professional who is a bit out of practice due to my current role, these foundations are essential for anyone seeking digital marketing expertise.
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