This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.
Marketing Analytics Foundation
Marketing Analytics Foundation
This course is part of multiple programs.
Instructor: Anke Audenaert
87,026 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(2,015 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 11 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
18 assignments
Taught in English
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There are 4 modules in this course
This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
What's included
16 videos5 readings3 assignments
In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
What's included
15 videos2 readings3 assignments
This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
What's included
12 videos4 readings9 assignments
In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.
What's included
11 videos2 readings3 assignments1 discussion prompt
Instructor
Instructor ratings
4.9 (694 ratings)Offered by
Recommended if you're interested in Marketing
Campus BBVA
University of Colorado Boulder
Coursera Instructor Network
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Learner reviews
4.8
2,015 reviews
- 5 stars
82.70%
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13.68%
- 3 stars
2.32%
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0.79%
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0.49%
Showing 3 of 2015
TR
5
Reviewed on Dec 17, 2021
Well designed, easy to follow and understand. I really liked her teaching method and the way she presented the material. It wasn't boring! I highly recommed this class.
FA
5
Reviewed on Oct 24, 2022
Loved this course! its very easy to follow and unserdstand. its clear and the instructor speaks clearly and slowly. i learned so much in such a short period!
AH
5
Reviewed on Oct 17, 2022
A fantastic overview and introductory course. I've never understood what really goes on "behind the curtain", and this course explains it all in a very easy to understand way.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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