Fundação Instituto de Administração
CRM, Dados e o Futuro Centrado no Cliente
Fundação Instituto de Administração

CRM, Dados e o Futuro Centrado no Cliente

Beatriz Pimenta
Anderson França

Instructors: Beatriz Pimenta

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.6

(45 reviews)

Beginner level

Recommended experience

25 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.6

(45 reviews)

Beginner level

Recommended experience

25 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

23 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Inteligência Artificial Aplicada ao CRM Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

Este módulo aborda as estratégias centrada no consumidor e como as tecnologias de Big Data e Algoritmos de Inteligência Artificial estão ajudando nessa transformação da experiência do consumidor.

What's included

5 videos9 readings5 assignments

Oferecer excelência no atendimento e garantir a satisfação do público são apenas itens fundamentais para uma organização se manter competitiva em um mundo globalizado e data driven. Neste módulo serão trabalhadas estratégias orientadas ao cliente, como analisar seu comportamento, preferências e dificuldades.

What's included

5 videos11 readings6 assignments

Neste módulo, serão discutidas as etapas da construção do funil de vendas focado na jornada dos seus clientes e como direcioná-lo ao seu objetivo de negócios utilizando as principais técnicas e ferramentas.

What's included

5 videos10 readings6 assignments

Uma empresa data driven é uma empresa que utiliza processos orientados a dados. Ou seja, toda e qualquer decisão é embasada na coleta, processamento e análise da informação. Isso significa utilizar os dados como base para a tomada de decisão e do planejamento estratégico, buscando métodos confiáveis ao invés de direcionar as ações baseadas em intuição. Neste módulo, serão apresentados a importância de coletar, estruturar e utilizar suas métricas na gestão de seus clientes e o processo de como as principais ferramentas de Big Data podem te ajudar nessa etapa.

What's included

6 videos12 readings6 assignments

Instructors

Instructor ratings
4.1 (8 ratings)
Beatriz Pimenta
Fundação Instituto de Administração
1 Course1,201 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

4.6

45 reviews

  • 5 stars

    73.33%

  • 4 stars

    17.77%

  • 3 stars

    8.88%

  • 2 stars

    0%

  • 1 star

    0%

Showing 3 of 45

FV
4

Reviewed on Sep 17, 2024

RP
5

Reviewed on Apr 19, 2022

R
5

Reviewed on Jun 12, 2023

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions