Learner Reviews & Feedback for Global Impact: Cultural Psychology by University of Illinois Urbana-Champaign
4.7
stars
171 ratings
About the Course
Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also culturally diverse. This course enables students to understand how globalization changes consumers at a psychological level and provides tools for infusing brands with cultural meaning that can resonate with global consumers. The focus is on understanding that culture exists in the mind as well as in the environment, and that globalization creates multi-cultural spaces in contemporary societies. Consumers can use the cultural meaning of a brand to build their identities or reject the brand’s cultural meaning. The cour... ...
Top reviews
KW
Apr 20, 2020
I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.
JC
Jul 19, 2022
Love this course! Very funny to learn from other learners about their unique cultural expereince.
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26 - 26 of 26 Reviews for Global Impact: Cultural Psychology
By Fraser M
•
Apr 13, 2018
Interesting points and topics covered in this course, but not a lot too it...