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Learner Reviews & Feedback for Customer Understanding and Digital Marketing Channels by Unilever
120 ratings
About the Course
The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages.
After completing this course, you will be able to:
- Define fundamental digital marketing concepts such as customer personas, segmentation, funnels and value propositions.
- Describe the Digital Marketing Analyst role and its impact on making smarter, quicker and more efficient decisions.
- Describe the elements of the SOSTAC marketing planning framework and marketing transformation lanes.
- Describe the nature of customer experience insights and identify internal and external tools to support customer segmentation.
- Identify the relationship between customer experience and content marketing and brand storytelling.
- Describe the 6Ps of marketing and how they are used to arrange a successful marketing mix.
- Recognize digital marketing channels and identify inbound and outbound tools and performance metrics for each.
Top reviews
DD
Apr 18, 2024
This is a great overview to learn basic marketing terminology as well as build a foundation of various strategies in digital marketing.
AA
Aug 31, 2024
This course was a game-changer, providing me with invaluable insights that transformed my approach to digital marketing.
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26 - 26 of 26 Reviews for Customer Understanding and Digital Marketing Channels
By Amandeep S
•Apr 19, 2024
Waste of time!