This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments.
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
Design-Led Strategy: Design thinking for business strategy and entrepreneurship
Instructor: Eric Knight
79,760 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(1,196 reviews)
Intermediate level
Some related experience required
Flexible schedule
Approx. 19 hours
Learn at your own pace
96%
Most learners liked this course
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Assessments
10 assignments
Taught in English
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There are 5 modules in this course
This module gives you an introduction to design strategy. We will look at design thinking and the tools behind it and explore the elements of corporate strategy. Then, we will explore how design strategy can be used as a vehicle to communicate corporate strategy.
What's included
7 videos4 readings2 assignments2 discussion prompts
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.
What's included
4 videos4 readings4 assignments3 discussion prompts
In this module, we look at creating usable models and frameworks for gathering user feedback and testing solutions, through prototypes and a minimum viable product.
What's included
6 videos3 readings3 assignments2 discussion prompts
In this module, you will be introduced to two practical case studies which demonstrate how two Australian based companies are using design strategy to innovate and solve problems every day.
What's included
4 videos1 reading1 assignment3 discussion prompts
In this module, we will consider what the course has meant for you and how you may be able to use design strategy in your own business context.
What's included
2 videos1 reading1 peer review2 discussion prompts
Instructor
Instructor ratings
4.7 (374 ratings)Offered by
Recommended if you're interested in Business Strategy
The University of Sydney
Coursera Instructor Network
University of Virginia
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Learner reviews
4.6
1,196 reviews
- 5 stars
72.28%
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Showing 3 of 1196
AL
4
Reviewed on Mar 21, 2019
The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.
KK
5
Reviewed on Oct 25, 2022
The content and the way content has been delivered is great.
SK
5
Reviewed on Dec 9, 2020
It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.
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Frequently asked questions
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