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January 28, 2025
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This course is part of Business Innovation and Digital Disruption Specialization
Instructor: Terry Behan
Included with
Recommended experience
Intermediate level
Professionals with at least two to three years of experience in an organizational setting. Experience in design or working with designers is helpful.
Recommended experience
Intermediate level
Professionals with at least two to three years of experience in an organizational setting. Experience in design or working with designers is helpful.
Examine design thinking methodologies and essentials
Choose a business model to maximize opportunity and manage shifts
Assess challenges in the design process
Develop solutions to design challenges and problems
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16 assignments
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This rigorous online course shows you how to use design to generate innovative business solutions. It starts by focusing on alternative design methodologies, including the non-negotiable essentials: design thinking methodology and jobs to be done. It then delves into strategies for choosing the right business model. This includes exploring value-creating and sustainable business models. After covering these foundational concepts, the course examines design tools that can be used to develop the business model in market by creating shared value and tips to manage the conversion funnel. The course concludes by looking at digital dynamics and providing insider tips to promote success.
To succeed in this specialization, you should be a professional with at least two to three years of experience in an organizational setting. Experience in a design role or working with designers is helpful. By the end of this course, you will be able to: - Examine design thinking methodologies and essentials - Choose a business model to maximize opportunity and manage shifts - Assess challenges in the design process - Develop solutions to design challenges and problems
In this week, you will explore design thinking and insight gaps. You'll start to think about what bias is and how to manage it in the design process. We'll outline the five stages of design thinking, and you'll gain insight into testing with a prototype. Finally, we'll consider why people hire and fire products or services as you discuss the relationship between design methodologies and the jobs to be done model.
6 videos9 readings4 assignments3 discussion prompts
In this week, you'll learn more about business models. We'll look at the difference between incremental change or radical innovation and the purpose of each. We'll look at specific examples of successful business model shifts and focus on the relationship between business models and product experience. You will learn about the three pillars of sustainable business models as well. You'll do this through an exploration of six types of business models. Finally, we'll discuss recommendations of business model shifts given a company's context.
5 videos5 readings4 assignments1 discussion prompt
In this week, you'll learn about the three types of fit: problem-solution fit, product-market fit, and commercial fit. You'll gain insight into how shared value is applied in the market, as well as discuss how business model selection impacts the creation of shared value. We'll introduce you to the concept of the conversion funnel, and share how this is applied through the design process. Finally, you'll learn about using heuristic analysis to identify problems and opportunities on the conversion funnel.
5 videos4 readings4 assignments1 discussion prompt
In this week, we'll explore the neuroscience behind cognitive load and user benefit. You'll look at the role of technology and consider how some companies and industries leverage cognitive load and increase user benefit well, and what happens if they're unable to do that. We'll explore analyses and perspectives on growth hacking. You'll recognize how to balance fast track delivery and innovation concurrently. Finally, we'll provide a few helpful tips for implementing design practices.
5 videos5 readings4 assignments1 discussion prompt
For more than a century, Parsons School of Design has been inspired by the transformative potential of design. Today, the school’s groundbreaking academic programs carry forward that mission, making Parsons the number one design school in the U.S. and among the top three globally. At the heart of a comprehensive university — The New School — Parsons draws on a range of academic fields to deliver a uniquely interdisciplinary education enriched by the resources of its home in New York City and branch campus in Paris. Here, the next generation of creative leaders engage in real-world learning and develop as critical thinkers and makers grappling with the pressing issues of our time.
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