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This course is part of Product Ideation, Design, and Management Specialization
Instructor: Dr. James V. Green
20,308 already enrolled
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(208 reviews)
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Beginner level
No prior experience required.
(208 reviews)
Recommended experience
Beginner level
No prior experience required.
Develop the skills for identifying and analyzing entrepreneurial ideas as a product leader
Foster thinking entrepreneurially with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior
Cultivate seeing entrepreneurially with attention to industry conditions, industry status, macroeconomic change, and competition
Champion acting entrepreneurially with an understanding of value innovation and opportunity identification
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For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product opportunities.
This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead products. This include aspiring and active product managers, product designers, product developers, and others in the product arena. This course is also valuable to anyone interested in how to developing innovative ideas for new products. We will focus on four important areas to develop and enhance your capabilities as a product leader: • Introducing the skills for identifying and analyzing entrepreneurial ideas for new or improved products; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.
Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
1 video5 readings
Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
17 videos12 readings3 assignments
Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
16 videos13 readings4 assignments
Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification
10 videos11 readings2 assignments
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni. The university’s faculty includes two Nobel laureates, 10 Pulitzer Prize winners, 69 members of the national academies and scores of Fulbright scholars. Located just outside Washington, D.C., the University of Maryland is committed to social entrepreneurship as the nation’s first “Do Good” campus, and discovers and shares new knowledge every day through research and programs in academics, the arts, and athletics.
University of Maryland, College Park
Specialization
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University of Maryland, College Park
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University of Colorado Boulder
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208 reviews
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Reviewed on Jan 29, 2025
This course is very informative and provides insight of the subject.
Reviewed on Jun 24, 2022
For online, in this format, not bad. Good use of real world examples.
Reviewed on Apr 29, 2023
It may be old. In my point of view I guess the core concepts are never going to change.
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.