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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,657 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

GL

Jan 29, 2024

I took my time to study the course and I must say, I learned a lot about the Digital Marketing Revolution and it was an eye-opener on so many things. You have to take it to understand what I mean.

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201 - 225 of 446 Reviews for The Digital Marketing Revolution

By Eric

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Nov 4, 2020

I learned a lot about analog and digital benefits in marketing

By Saloni S

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Mar 11, 2020

well I really enjoyed and learned a lot from the course.

Thanks

By Kumar V

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Oct 11, 2018

An outstanding course that really dives into what's happening!

By Nishvin's W

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Jan 5, 2022

Very Good content on the basics. Good insights and exercises

By JIM K

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Mar 14, 2022

Excellent -- loved the struture and the physical exercises.

By SWIFT G L

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Jan 6, 2022

am really enthused and appreciates the opportunity given me

By Dulce G

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Nov 3, 2020

Very well organized and explained. I love the case studies!

By Roberto C

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Nov 6, 2018

If you want to know the future of retail, it's your course.

By Sabrina B

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Jul 30, 2024

Ottimo corso con spiegazioni dettagliate ed esempi idonei!

By Dr A R U

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May 21, 2020

Superb experience.. teaching style of Aric is commendable.

By Noor S

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Aug 17, 2019

Thank you Aric! was a great course and I learned so much!!

By Haseeb A

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Jul 18, 2022

Great work, great explanations. everything pitch perfect.

By Eunseo K

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Apr 10, 2022

This course helped me alot!

And, I learned lots of things.

By Lea M B

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Feb 23, 2022

I am #SuperGrateful, I learned A LOT from this Course! :)

By Deep J G

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Jul 23, 2020

The teacher is awesome and the course is well thought of.

By Anantharam S

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Feb 27, 2020

Amazing course on marketing insights for analog world!

By Kenrick H

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Nov 11, 2017

This course was awesome. Very fun with key insights.

By Mohammad U H

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Aug 2, 2022

very comprehensive and impressive technical syllabus

By Magdy M

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May 8, 2022

course is excellent

i am sure everyone will love it

By Anton E H

•

Jun 16, 2021

Great course overall, fun and educative experience

By Adnan K

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Sep 11, 2020

A unique course with a focus on skills development

By Edson d O

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Aug 27, 2018

One of the best COURSERA's courses!!! No doubt!!!

By Abdulsalam S

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Sep 14, 2022

Excellet courase for a Digital marketing person

By Stan S

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Nov 4, 2020

Very interesting content and a great instructor!

By Fredrick O

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Jul 3, 2018

The course was very practical in it's approach.