In this course, you will delve into the transformative impact of machine learning and big data AI on digital marketing. Explore powerful tools and techniques that enable businesses to automate decision-making, predict customer behavior, and optimize marketing efforts in real time. Through an in-depth study of machine learning methods, neural networks, and big data applications, you will gain the skills to evaluate the performance of machine learning algorithms and leverage AI-driven insights to enhance digital marketing strategies.
Digital Marketing Tools: Machine Learning and AI
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Machine Learning Methods
Big Data and AI Applications
Performance Evaluation
Skills you'll gain
Details to know
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Recently updated!
December 2024
Assessments
15 assignments
Taught in English
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There are 3 modules in this course
In the first module, we will introduce you to the course and the objectives. You'll have the opportunity to meet your instructor, connect with your peers, and get familiar with the Coursera platform and support resources. We will dive into the transformative role of machine learning and artificial intelligence in digital marketing and gain insights into how these technologies can help automate marketing processes, predict customer behavior, and optimize decision-making. We’ll also explore practical applications of AI, such as improving customer segmentation and enhancing personalized marketing strategies to drive measurable business outcomes.
What's included
6 videos12 readings8 assignments3 discussion prompts1 plugin
In this module, we’re going to introduce Big Data and Artificial Intelligence. We'll also look at how marketers use rich data and enhanced analytical capacity to move from qualitative to quantitative analytical data, from data to big data, and from machine learning to deep learning AI to better understand and market to consumers.
What's included
5 videos9 readings6 assignments2 discussion prompts
Congratulations! You've made it to the end of the course. As a final assessment, it's time to apply your learning.
What's included
1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
Amazon Web Services
Emory University
University of Virginia Darden School Foundation
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