Marketing Tools to Help You Automate, Analyze, and Meet Your Goals
November 6, 2024
Article
This course is part of Marketing Strategy for Engineers and Technologists Specialization
Instructor: John Svoboda
Included with
Recommended experience
Beginner level
No background required, but courses is intended for engineers and tech-focused professionals.
Recommended experience
Beginner level
No background required, but courses is intended for engineers and tech-focused professionals.
Analyze competition and substitutes for a tech industry.
Apply leading analytical tools and stress tests to business models.
Apply Social Media strategy across the dominant platforms.
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7 assignments
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An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models. Then we will review the digital marketing landscape to align the given startup with it's most effective channels of communication for business and consumer users.
This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.
Introduction to Marketing Strategic Analysis.
4 videos9 readings1 assignment
Learn to Employ the Best Analytical Tools.
4 videos4 readings1 assignment
3 videos1 reading1 assignment
Learn Professional Practice in Tech Branding, Content Marketing and Search Engine Optimization.
3 videos7 readings2 assignments
Employ Social Media Platform Marketing and Influencers.
7 videos7 readings1 assignment
The Core of Many Tech Marketing Campaigns: Search, Video and Email Marketing.
4 videos10 readings1 assignment1 peer review
CU Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
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Digital Marketing Institute
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This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
University of Colorado Boulder
Degree · 24 months
¹Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.
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