In this course, you’ll explore the transformative possibilities that generative AI offers to businesses. We begin by examining how generative AI is reshaping industries, automating routine tasks, and driving innovation in customer interactions and strategic insights. Through a detailed real-world case study, you will see how a large, complex business successfully implemented a generative AI solution, turning it into a valuable productivity tool.
GenAI in Business: Discover the Possibilities
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GenAI in Business: Discover the Possibilities
This course is part of Generative AI in Business Specialization
Instructor: Andrew Wu
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the core capabilities of leading generative AI tools as applied to business and professional settings
Envision and forecast new business possibilities offered by generative AI in the short and medium-term
Understand the key technical components of the generative AI technology
Skills you'll gain
Details to know
Shareable certificate
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Recently updated!
October 2024
Assessments
1 assignment
Taught in English
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This course is part of the Generative AI in Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
In the first module, we explore the new (and sometimes radical) technical possibilities that generative AI brings to business. We will examine how generative AI can transform everyday business tasks across various functions and sectors. We begin by analyzing a typical day in the office---and see firsthand how these technologies can reshape workflows and drive innovation.
What's included
4 videos5 readings
In this module, we take an in-depth look at a real-world business where generative AI is deployed in a complex environment. We'll examine the end-to-end process of designing and implementing a generative AI-based learning assistant at the University of Michigan, which provides 24/7 Q&A support to thousands of students. This case study will highlight key lessons on selecting the right business area for AI transformation, integrating the appropriate data, and deploying strategies to maximize value and ensure success---concepts that we'll expand and refine in the next courses.
What's included
3 videos1 reading
In this closing module, we will unpack the case and concepts discussed so far, and explain the key terminology that defines the specifics of how generative AI functions. The course concludes with a guided case study that will assess your ability to leverage what you've learned to appraise appropriate generative AI applications. We'll also provide supplemental resources for your continued learning and reference.
What's included
4 videos3 readings1 assignment
Instructor
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Recommended if you're interested in Business Strategy
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