University of Michigan
GenAI in Business: Strategies for Successful Execution

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University of Michigan

GenAI in Business: Strategies for Successful Execution

Andrew Wu

Instructor: Andrew Wu

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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the current landscape of generative AI-driven business model transformation across a variety of industries and organization types

  • Identify and communicate effectively with various stakeholders affected by the transformation

  • Develop and apply a quantitative framework to rigorously assess the impact of generative AI on your organization

Details to know

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Recently updated!

October 2024

Assessments

1 assignment

Taught in English

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This course is part of the Generative AI in Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

The PAD framework provided us with a clearly defined problem to tackle using GenAI, and helped us create a blueprint for an initial blueprint for the solution. To bring that to life, let's first learn an efficient and structured process to design, test, launch, and scale your GenAI solution.

What's included

5 videos3 readings

One of the most critical decisions in your GenAI journey is choosing the right team to implement it. In this module, we will explore the concept of "innovation pods" and why this structure is ideal for implementing GenAI. You'll learn a series of strategies to hire the right talent, assemble innovation pods of the right size and composition, and manage the pods efficiently.

What's included

4 videos1 reading

A solution, no matter how powerful, is meaningless if your customers—whether internal or external—don't want to use it. In this module, we'll cover how to design the right customer experience for your GenAI project, and communicate effectively with different types of customers to minimize adoption barriers.

What's included

3 videos

Even after a successful launch, many innovative solutions fail due to a lack of ongoing oversight on the projects' progress and risks. In this module, you'll learn how to track your solution’s impact and manage risks effectively. We'll first discuss strategies to track and quantify the impact of your solution has on your business over different time horizons. Then, we'll discuss strategies to assess, track, and mitigate the risk factors unique to GenAI projects. Maintaining this oversight is key to ensuring an enduring success.

What's included

4 videos3 readings1 assignment

Instructor

Andrew Wu
University of Michigan
8 Courses99,324 learners

Offered by

Recommended if you're interested in Business Strategy

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