Este curso forma parte del programa especializado “Haciendo negocios en América Latina” compuesto por 3 cursos en colaboración con La Universidad de los Andes (Colombia) y la Pontificia Universidad Católica de Chile.
Diseñando una estrategia de negocios en América Latina
Diseñando una estrategia de negocios en América Latina
This course is part of Hacer negocios en América Latina Specialization
Instructors: Juan Antonio Enciso González
6,121 already enrolled
Gain insight into a topic and learn the fundamentals.
4.6
(82 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 17 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Entenderá la realidad socioeconómica para hacer negocios en América Latina.
Identificará y analizará las diferentes estructuras de comercio e inversión de la región.
Diseñará estrategias de entrada proyectos de negocio e/o inversión.
Entender los diferentes modelos conceptuales de internacionalización y analizará las tendencias y modelos de negocio del futuro en la región.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Hacer negocios en América Latina Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
A partir de este módulo, te brindamos la más cordial bienvenida a una idea general del conocimiento que debes de adquirir previamente a emprender un negocio en la región de América Latina. A lo largo de este módulo, conocerás algunas consideraciones o conceptos simples que debes tener en mente al momento de analizar y tomar la decisión de emprender tu proyecto.
What's included
7 videos10 readings2 assignments
En este módulo analizaremos diversos temas relacionados con pobreza, desigualdad del ingreso, comercio internacional, inversión extranjera directa y el rol de China en Latinoamérica. Todos estos factores nos ayudarán a entender mejor la economía de Latinoamérica, lo cual es crucial para poder desarrollar más y mejores negocios en ella. Al finalizar el módulo, el alumno tendrá los recursos para entender de una mejor manera la situación económica de América Latina, lo cual le permitirá detectar áreas de oportunidad sobre diversos tipos de negocios que se podrían generar en la región.
What's included
4 videos5 readings2 assignments
En este módulo vamos a entender la importancia de las instituciones, el marco institucional y la calidad institucional como un elemento importantísimo para la estrategia de entrada de comercio e inversión a una región o país de América Latina.
What's included
3 videos5 readings1 assignment
En este módulo se expondrán los elementos de una estrategia de internacionalización.
What's included
5 videos5 readings1 peer review
Instructors
Instructor ratings
4.9 (17 ratings)Offered by
Recommended if you're interested in Entrepreneurship
Universitat Autònoma de Barcelona
Universidad de los Andes
University of Michigan
Universidad de los Andes
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.6
82 reviews
- 5 stars
80.48%
- 4 stars
10.97%
- 3 stars
3.65%
- 2 stars
2.43%
- 1 star
2.43%
Showing 3 of 82
MA
5
Reviewed on Oct 7, 2020
excelente curso que agranda la visión en los negocios y ,en este caso, en Latinoamérica.
AB
5
Reviewed on Dec 3, 2020
Sistema de aprendizaje sumamente bueno y los profesores profesionales, mis agradecimientos
HC
5
Reviewed on Aug 28, 2020
Excelente curso, cumplió con mis expectativas y mi plan de capacitación y reforzamiento de conocimientos. Altamente recomendable, felicitaciones!
New to Entrepreneurship? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.