In today's global marketplace, successful marketing hinges on the ability to connect with diverse audiences. This comprehensive course on Marketing introduces learners to core concepts and best practices for defining a target audience, crafting a strong value proposition, building brand identity, and implementing various marketing strategies. Whether you're a marketing professional or a business owner, this course equips you with the tools to engage audiences effectively and drive business growth.
Effective Marketing in the Global Marketplace
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Effective Marketing in the Global Marketplace
Instructor: Hector Sandoval
3,052 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(42 reviews)
Beginner level
Recommended experience
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the importance of defining a target audience and apply practical tips for identifying and segmenting diverse consumer groups.
Discover essential elements for a compelling value proposition that connects with diverse segments, effectively conveying unique benefits.
Understand the significance of SEO marketing and learn how to optimize content to improve search engine rankings and visibility.
Acknowledge data-driven marketing decisions, and spot vital data points for tracking and analysis, empowering informed strategies.
Details to know
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Assessments
1 assignment
Taught in English
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There is 1 module in this course
This comprehensive course on Marketing introduces learners to core concepts and best practices for defining a target audience, crafting a strong value proposition, building brand identity, and implementing various marketing strategies. Whether you're a marketing professional or a business owner, this course equips you with the tools to engage audiences effectively and drive business growth.
What's included
22 videos5 readings1 assignment
Instructor
Instructor ratings
4.9 (9 ratings)Offered by
Recommended if you're interested in Marketing
University of North Texas
Fundação Instituto de Administração
Coursera Instructor Network
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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