Global marketing refers to the strategic planning and implementation of marketing activities on a global scale. It involves promoting and selling products or services to customers in different countries and regions, taking into account the diverse cultural, economic, and social factors that influence consumer behavior.
Nestlé's Introduction to Marketing - with Abigail Laursen
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Navigate the complexities of global marketing.
Understand consumer behavior.
Measure marketing performance.
Execute effective global marketing communications.
Skills you'll gain
Details to know
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Recently updated!
October 2024
Assessments
8 assignments
Taught in English
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There are 6 modules in this course
What's included
4 videos1 assignment
What's included
6 videos1 assignment
What's included
6 videos1 assignment
What's included
3 videos1 assignment
What's included
6 videos2 assignments
What's included
7 videos2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
Coursera Instructor Network
IESE Business School
University of Illinois Urbana-Champaign
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