Marketing Analytics: What It Is, Why It's Important and More
October 3, 2024
Article
Recommended experience
Beginner level
No prior experience required.
Recommended experience
Beginner level
No prior experience required.
Navigate the complexities of global marketing.
Understand consumer behavior.
Measure marketing performance.
Execute effective global marketing communications.
Add to your LinkedIn profile
October 2024
8 assignments
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
Global marketing refers to the strategic planning and implementation of marketing activities on a global scale. It involves promoting and selling products or services to customers in different countries and regions, taking into account the diverse cultural, economic, and social factors that influence consumer behavior.
This Short Course on the Fundamentals of Global Marketing equips learners with the knowledge and skills required to navigate marketing on a global scale within the fast-moving consumer goods industry. Designed for high school students and first and second-year undergraduates, this course provides an overview of global marketing fundamentals that encourage a well-rounded skill set useful for those aiming to extend their studies and professional development in this field. Concise yet impactful - students will go through six modules that explore various relevant topics including market research, global brand management, consumer behavior and international campaigns, among others. Tailored to accommodate busy learners, this course covers all the essential aspects of global marketing while remaining fast-paced and engaging. Participate in this course to learn how to successfully conceptualize and convey consumer goods to the global market and engage with meaningful global marketing strategies. Enroll now to join this transformative learning journey delving into the world of global marketing.
4 videos1 assignment
6 videos1 assignment
6 videos1 assignment
3 videos1 assignment
6 videos2 assignments
7 videos2 assignments
Nestle is a multinational food and beverage company known for its wide range of products, including chocolates, coffee, dairy products, and pet food. With a rich history spanning over 150 years, Nestle is committed to providing quality and nutritious options to consumers worldwide.
Yonsei University
Course
University of Pennsylvania
Course
Coursera Instructor Network
Course
IE Business School
Course
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.