What Is a Go-To-Market Strategy? And How to Create One
April 3, 2024
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This course is part of Product Ideation, Design, and Management Specialization
Instructor: Dr. James V. Green
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Beginner level
No prior experience required.
(80 reviews)
Recommended experience
Beginner level
No prior experience required.
Determine your target customer and identify their needs and wants.
Define your value proposition and specify your minimum viable feature set.
Create your minimum viable product and the user experience.
Test your minimum viable product and iterate to improve product-market fit.
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Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce.
Through our course we will explore an actionable model that defines product-market fit using five key components. From bottom to top, we will examine the layers of product-market fit beginning with your target customer and transitioning through your customer’s underserved needs, your value proposition, your feature set, and ultimately your user experience (UX). Our process is an iterative, easy-to-follow guide through each layer to achieve product-market fit. This process helps you to articulate, test, and revise your key hypotheses about your product and the market so you can define and improve your product-market fit. Using the principles of Lean Product Process, our course is structured in seven steps: determining your target customer, identifying underserved customer needs, defining your value proposition, specifying your minimum viable product (MVP) feature set, creating your MVP prototype, testing your MVP with customers, and iterating to improve product-market fit.
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The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni. The university’s faculty includes two Nobel laureates, 10 Pulitzer Prize winners, 69 members of the national academies and scores of Fulbright scholars. Located just outside Washington, D.C., the University of Maryland is committed to social entrepreneurship as the nation’s first “Do Good” campus, and discovers and shares new knowledge every day through research and programs in academics, the arts, and athletics.
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Reviewed on Oct 6, 2024
Provided Good understanding about product market, how to analyze and do market segmentation. Doing the user testing by taking user interviews.
Reviewed on Sep 7, 2023
I got many insights from this course that can be used for my job right now. I am really recommend this course to fellow students out there to getting know more about product-market fit.
Reviewed on Aug 3, 2022
This is the best course I have taken in this series. My god, I'm almost speechless. If only my laptop hadn't been faulty
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