Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
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Instructor: Alan E. Kazdin, PhD, ABPP
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Everyday Parenting gives you access to a toolkit of behavior-change techniques that will make your typical day in the home easier as you develop the behaviors you would like to see in your child. The lessons provide step-by-step instructions and demonstrations to improve your course of action with both children and adolescents. Among many techniques, you will learn how even simple modifications to tone of voice and phrasing can lead to more compliance. The course will also shed light on many parenting misconceptions and ineffective strategies that are routinely used.
The key to the course is practice. It is not enough to know the strategies; you have to do them to reap the rewards. Using the techniques on a temporary basis will lead to permanent change. Chances are your parenting is perfectly fine and working the way you would like. But if you have any frustrations with your child or would like improve your effectiveness in changing your child’s behavior, these videos will be a very useful guide. Subtitles available in Chinese and Spanish.
Module 1 overviews the course structure and outlines the ABC formula for behavior-change programs. The “A” in the ABC stands for Antecedents and covers what to do before the behavior. The “B” represents Behavior and outlines working on the behavior itself - how to shape behavior by breaking it down into doable steps, practice the behavior repeatedly through simulations, and model the behavior. The course kicks off with a “C” (Consequence) because learning how to praise your child in the special way may be the most useful and versatile technique in the series.
9 videos9 readings5 assignments
Module 2 focuses on the “C” in the ABC formula which is what comes after the behavior such as praise, rewards, attention, or punishment.
9 videos2 readings6 assignments
Module 3 takes all the ABC techniques into consideration and outlines ways to improve and expand upon the parenting tools. Learn how to modify techniques for your maturing adolescent along with new techniques to foster communication with your child.
5 videos2 readings4 assignments1 peer review
Module 4 moves beyond the ABC techniques and considers the larger family environment, misconceptions that might hold you back from implementing an effective behavior-change program, helping your child in school, and warning signs that your child may need professional help along with tips on how to find viable treatments.
8 videos1 reading6 assignments
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Reviewed on May 21, 2020
I strongly recommend this class to any parent (and I have done so already)! Thank you for such an amazingly effective and kind lecture on parenting! This is how the world can be a better place.
Reviewed on Oct 12, 2017
This is a must to do course for parents to be, parents and teachers. We need to build physically and mentally strong kids in future for this we need to adapt to these simple steps as per this course.
Reviewed on Dec 16, 2020
This course gave me a different perspective on parenting. I was able to implement a few techniques and it worked effortlessly. Thank you to the professor, this course has been designed very well.
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