Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
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This course is part of Entrepreneurial Finance: Strategy and Innovation Specialization
Instructors: Manju Puri
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This course will teach you how to manage a startup’s financing strategy, where you will learn how to build capitalization tables (or “cap tables”) in Excel. Cap tables will help you explore different financing strategies for your startup company and determine which financing decisions are best for your entrepreneurial venture. You will also learn about innovations in the digital space that allow new ways to finance entrepreneurial ventures. These include different forms of crowdfunding, and alternative credit scoring mechanisms based on web-based data.
This course concludes with a module featuring cutting edge research from Duke University’s Fuqua School of Business on the financial technology industry. In this module, you will learn how financial technology companies are disrupting the credit scoring industry by developing new methods for credit scoring using consumers’ digital footprints. In addition, you will explore how financial technology platforms have introduced new, experimental forms of financing, such as crowdfunding.
This module explores the securities that venture investors use when they invest in startups, and how the dynamic nature of fundraising creates complex ownership structures.
6 videos1 reading1 assignment
Venture investors generate returns for their investors by selling their portfolio companies, either to strategic buyer, to other private equity investors, or by listing them as publicly traded firms. This module explores how the proceeds from these liquidation events are distributed among the different investors based on the terms of their investments.
6 videos1 assignment
This module examines different kinds of crowdfunding. We start with peer-to-peer lending to understand the setup in its early days and evolution, and then examine equity crowdfunding and rewards based crowdfunding.
9 videos4 readings1 assignment
This module examines credit scoring through the traditional means of credit bureau scores and then looks at new ways of doing credit scoring through a simple digital footprint.
6 videos3 readings1 assignment
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
Korea Advanced Institute of Science and Technology(KAIST)
Course
University of Maryland, College Park
Course
Duke University
Specialization
University of Maryland, College Park
Course
206 reviews
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Reviewed on Apr 19, 2021
it a important course i have more information about business finsncing
Reviewed on Aug 4, 2020
Excellent course! Very informative!! I liked it a lot!
Reviewed on Nov 14, 2020
Very informative and back you up with proper qualifications for the the valuation landscape of the startups and new businesses
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