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Learner Reviews & Feedback for Foundations of marketing analytics by ESSEC Business School

4.6
stars
760 ratings

About the Course

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and
techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a
business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use
R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and
clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable y...
...

Top reviews

VS

Jun 10, 2020

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

GC

Aug 16, 2021

Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly

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151 - 175 of 183 Reviews for Foundations of marketing analytics

By Rakesh K

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Nov 22, 2015

Just one more short videos on other methods of Marketing Analytics

By Gretchen Z

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Sep 20, 2016

Need some extra work in order to get this certification.

By Shivanand R K

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Jun 21, 2016

Great and Excellent thoughts and course material.

By PRISO

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Jan 19, 2018

Great course, less useful than the first one

By Swarna S T

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Aug 27, 2020

Everything is shown in practical examples

By Harmandeep S B

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Apr 20, 2020

Good course and very simply taught.

By jumana S

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Apr 25, 2017

a great way to compute rather th

By Priyanka G

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May 29, 2018

Contents of the course is ni

By Suriyamoorthy K

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Mar 21, 2018

Under the Marketing Techniqu

By CBO

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May 16, 2017

Good introductory course...

By Deleted A

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Nov 30, 2019

I like the use case a lot!

By Sanjay B

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Apr 3, 2018

Good knowledge course.

By Amit R

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Jul 12, 2018

course is very good

By Pablo C

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Feb 28, 2016

Outstanding course!

By Mengyu L

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Apr 21, 2017

Easy to understand

By Nanthakumar M

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Apr 11, 2020

Good to Learn.

By Nishu V

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Mar 22, 2018

Good course ,

By Angel R

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Apr 21, 2016

Very well

By josephmary

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Jun 18, 2020

yes

By William F

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Apr 13, 2016

Ok

By Sivaji M

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Apr 11, 2018

N

By Anant S

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Jun 19, 2017

It will be better if CLV concept is fully and more clearly elobarated. Otherwise for concepts only its a nice course.

By surajeet g

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Nov 2, 2015

assignments could have been a little tougher with more emphasis on coding.

By Sasa L

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Jun 2, 2017

Concepts are very good, but the questions are too simple.

By Eugene T

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Dec 8, 2015

Good insight into marketing analysis and the use of R