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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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2476 - 2500 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By Deborah S A

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Jan 28, 2023

really amazing, self explanatory and mind blowing

By ulises e p a

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Dec 7, 2022

EXCELNTE CURSO ES MUCHO LO APRENDIDO, RECOMENDADO,

By Siwa B

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Dec 4, 2022

Great foundations course so far, Love Love Love :)

By Brian L

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Nov 21, 2022

Fantastic overview of the digital marketing world!

By Rohan

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Nov 21, 2022

VERY good course i got lots of knowledge from this

By pk m

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Nov 19, 2022

This course is helpful for every digital marketer.

By Maha E

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Sep 21, 2022

best way to start your career in diital marketing

By manoj k n

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Aug 20, 2022

good course for future growth of digital marketing

By IMRAN I

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Jun 10, 2022

helpful to learn so many digital marketing terms .

By philomena m

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Jun 8, 2022

Amazing the most informative and practical course

By penmah a

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May 11, 2022

Very refreshing and insightful learning experience

By sujal s

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Nov 1, 2024

It was a amazing experience to learn with google.

By Leigh R

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Sep 17, 2024

A really solid introduction to Digital Marketing.

By Filip V

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Sep 15, 2024

it was pleasure expirience to learn something new

By Mulugeta C F

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Aug 12, 2024

It is really interesting and very detailed course

By Марина Б

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Aug 9, 2024

Курс чудовий!! Для себе відкрила нове направлення

By ANDIKA I

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Aug 9, 2024

materi yang disampaikan ringan dan mudah dipahami

By Leonor J P

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May 21, 2024

I have learned a lot from this course. Thank you!

By Büşra K

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Apr 3, 2024

great introduction for newbies and eager learners

By Alexandra G

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Dec 8, 2023

Very good instructor! Easy learning ! I loved it!

By Hassan R

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Nov 1, 2023

amazing to build foundations in digital marketing

By Pablo C

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Sep 15, 2023

great foundations !

nicely explained and easy flow

By Ali T

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Sep 10, 2023

The most valuable learning experience I have had.

By Irina T

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Aug 16, 2023

Everything is very pleasant! Thank you very much!

By K G

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Jun 30, 2023

Was an amazing course!

i really learned so much!!!