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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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2726 - 2750 of 5,544 Reviews for Foundations of Digital Marketing and E-commerce

By shane c

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Sep 18, 2023

A great introduction to Digital Marketing

By Yunus E Z

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Aug 31, 2023

a nice course to start digital marketing.

By Muhammad A

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Jul 26, 2023

Amazing Course and best fit for begineers

By Alex B

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Jun 12, 2023

Great knowledge for a foundational course

By Ashley L

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Apr 12, 2023

Great instructor, very clear information!

By James I

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Apr 6, 2023

It was really education and enlightening.

By janeth l

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Mar 25, 2023

It is a great experience to me.

Thank you.

By Ali H

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Mar 18, 2023

Exceptional experience! Thank you Google.

By Samruddhi S K

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Mar 15, 2023

To the point & great learning experience!

By Sampasivam J

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Mar 6, 2023

Its gave basic understanding of ecommerce

By kalkidan L

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Feb 18, 2023

I really loved it and was excited to know

By Kimberly M

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Feb 7, 2023

This course was informative and enjoyable

By Alexander V

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Jan 9, 2023

Feliz y agradecido por esta oportunidad.

By Ramya B M

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Nov 29, 2022

Brilliant content and Structured learning

By Miqdam U

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Nov 19, 2022

Fantastic experience and a great learning

By Potrait D

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Nov 14, 2022

Really understood and enjoyed the course.

By deepak b

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Nov 14, 2022

Amazing Way of learning. Great experience

By HIBA G B

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Oct 6, 2022

great course,thank u google and coursera

By Lys S

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Sep 20, 2022

very comprehnsive yet easy to understand

By Shashikesh S

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Sep 18, 2022

Easy to learn and understand this course

By Ali T

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Sep 2, 2022

Very Useful I can recommend to everyone.

By Amesha R

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Jul 25, 2022

Amazing Course , learnt sooo much from it

By Sucheta N

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Jul 14, 2022

An amazing course. This is what I needed.

By Ranjith K

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Nov 16, 2024

Clear information and perfect gaudiness.

By Alina O

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Oct 13, 2024

great course, motivates to keep going <3