Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

Filter by:

2776 - 2800 of 5,544 Reviews for Foundations of Digital Marketing and E-commerce

By Adam B

•

Oct 4, 2022

Great foundation for digital marketing.

By Yeshaswi S

•

Sep 30, 2022

It was really helpful! I learned a lot!

By Jennifer H

•

Aug 17, 2022

i feel smarter and have gained knowledge

By Sharafat A

•

Nov 22, 2024

beneficial and up-to-date information .

By ravneet s

•

Nov 7, 2024

I got some much knowledge about digital

By Abdel O S L

•

Nov 4, 2024

Instructivo e Interactivo. Muy bueno!!!

By Leandro S

•

Aug 22, 2024

Amazing content and delivered very well

By Syed B

•

Jul 28, 2024

wounderfull course with lot of knowldge

By LUIS T

•

Jun 21, 2024

muy buen curso, técnicas muy didácticas

By iiecm

•

May 31, 2024

Very nice and this course is so helpful

By Chinenye L

•

Apr 12, 2024

The course was awesome. Very insightful

By Alina

•

Mar 18, 2024

Amazing opportunity, for new adventure!

By sidney m

•

Feb 28, 2024

Very informative and easy to understand

By Dawn K M

•

Dec 19, 2023

I enjoyed this course and learned alot!

By Luisa D R B T

•

Dec 16, 2023

Sangat penting dan menambah pengetahuan

By VICTOR N

•

Dec 5, 2023

it's helpful course. thank you Coursera

By PRIYANKA

•

Sep 20, 2023

Thank you for google digital marketing.

By shahar s

•

Sep 14, 2023

great introduction to such a wide topic

By Tooba S

•

Jul 12, 2023

best course. Thankyou for financial aid

By Beverly

•

Jun 25, 2023

Great course! now on to the next one...

By Alajuruonye G O

•

May 11, 2023

Insightful and well articulated course.

By Esther S

•

Apr 23, 2023

Great insights provided for a beginner.

By PRAGYA T

•

Apr 11, 2023

Thank you much, I have enjoyed learning

By Korina R

•

Mar 5, 2023

It was thorough and easy to understand.

By Christian L

•

Feb 17, 2023

Informative and solid beginner's course