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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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2801 - 2825 of 5,544 Reviews for Foundations of Digital Marketing and E-commerce

By Md M I

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Jan 7, 2023

Excellent Course I hv done! Thanks Team

By Trupti D

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Jan 4, 2023

nice information with lots of learnings

By Nwankwo M m

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Jan 3, 2023

great experience learning from coursera

By Muhammad S

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Dec 1, 2022

I am very happy to complete this course

By Aqsa R

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Nov 11, 2022

Its an amazing course i enjoyed it alot

By Lucia A

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Oct 26, 2022

AMAZING COURSE.

i learned soooo much.

By Mohammad M B A S

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Oct 21, 2022

engaging and fruitful to say the least!

By Tamika R

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Sep 29, 2022

Very easy to learn the course details.

By Wasif T

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Sep 24, 2022

Amazing course helped me learned a lot

By Eddyepez 9

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Sep 21, 2022

i learned a lot, it was very effective

By Henry G

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Aug 29, 2022

Great Material & Valuable information !

By Daniel A

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Aug 20, 2022

very structured and organized! Love it!

By Behnam D

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Jun 11, 2022

I like this course I realy recommended.

By habib u

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Jun 5, 2022

Very Nice Course Thanks for Teaching me

By Leslie C

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May 10, 2022

Great course for foundational concepts.

By diego a g

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Nov 21, 2024

Buen curso, bien enseñado y didáctico.

By Carlos A M

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Nov 6, 2024

muy buen curso, seguiré estudiando más

By Kennedy N

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Aug 15, 2024

It's a very nice course, I enjoyed it.

By MOHAMMED b Y

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Jul 2, 2024

Many thanks and appreciation to you...

By Terrell W

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Jun 17, 2024

Well paced and comprehensive training.

By Muhammad S M

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Jun 4, 2024

Its amazing and complete knowledgeable

By George B

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May 25, 2024

Fantastic course and loving it so far!

By Stephanie S

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Apr 13, 2024

Highly insightful and valuable content

By Prabhat P

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Feb 27, 2024

Excellent Course and Excellent faculty

By Keshab T

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Nov 19, 2023

Great course, detailed and informative