Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

Filter by:

2976 - 3000 of 5,544 Reviews for Foundations of Digital Marketing and E-commerce

By Michelle P

•

Dec 12, 2022

Great start & overview of industry

By Hager H S

•

Nov 16, 2022

thank you this course is very good

By Quincy z

•

Nov 2, 2022

It so easy to learn with coursera.

By Mohammad S

•

Sep 18, 2022

Great and inclusive introduction

By CHALISA N

•

Sep 12, 2022

This course improve my knowledge.

By César E O B

•

Aug 24, 2022

This course is amazing. Thank you!

By Maha A

•

Jun 18, 2022

many info in short time in pro way

By Abderrahim K

•

Jun 12, 2022

very insight and interacting cours

By Alejandro V

•

Jun 10, 2022

Excelente material, aprendí mucho.

By Diksha S

•

Nov 24, 2024

it was great to have all insights

By Devender K

•

Nov 1, 2024

It's a great learning experiance.

By Birhan t

•

Oct 22, 2024

very clear and effective learning

By AHMAD R A F

•

Aug 1, 2024

i am very well about this program

By Ediomi J E

•

Jun 12, 2024

Very exceptional and educative 🙌

By Samruddhi K

•

May 9, 2024

all the teachers are very best...

By Valeriia B

•

Feb 25, 2024

Perfect for a start in marketing!

By Gaby S

•

Jan 6, 2024

Excelente todo muy bien explicado

By Natural B

•

Dec 26, 2023

i like this program becuse i need

By Mr D

•

Nov 29, 2023

I learned a lot From this course

By Amritpal S B

•

Oct 14, 2023

Very informative & easy to follow

By NWAY N Y H

•

Oct 9, 2023

You will never regret it !I swear

By Rahmi P

•

Oct 2, 2023

mengerti kemampuan dasar marketer

By SURAJ S ( M

•

Sep 15, 2023

it is really good and interesting

By Kanisha P

•

Sep 3, 2023

A GREAT EXPERIENCE ,THANK YOU..!!

By Kyle H

•

Aug 31, 2023

Loved it. Tricky....but loved it.