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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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3026 - 3050 of 5,544 Reviews for Foundations of Digital Marketing and E-commerce

By Maria J A E

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May 2, 2024

Very informative Basic knowledge

By Smriti U

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Apr 25, 2024

Excellent course for beginners!!

By Вороновская С

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Apr 21, 2024

very informative and interesting

By LINA O

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Apr 14, 2024

Great course! Thank you so much!

By Asmae O

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Mar 21, 2024

Everyone should take this course

By Katerina B

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Feb 26, 2024

That was very helpful and useful

By Khalid Y

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Dec 14, 2023

Great course. Thank you so much!

By Lucy W

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Dec 14, 2023

Wonderful career to in my resume

By Monica J G

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Dec 11, 2023

its wonderfull learn in this way

By Suzanna F

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Nov 1, 2023

Great intro to digital marketing

By Obinna A I ( F H

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Oct 19, 2023

An awesome course to start with.

By Jennifer B

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Oct 10, 2023

Great intro and I learned a lot.

By Thuy N

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Sep 15, 2023

Very helpful, easy to understand

By Nur J M

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Sep 14, 2023

I’m so thankful for this course.

By Vanessa q

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Aug 9, 2023

Very informative and Educational

By popping u

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Jul 19, 2023

very informative, and exciting!

By Rizwan N

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Jul 11, 2023

Excellent learning & experience

By Gday L

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Jun 12, 2023

i am still hungry to learn more.

By Devon L

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May 10, 2023

Great information, very valuable

By carlo m

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Mar 8, 2023

Great course, super interesting!

By Dandy K

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Mar 5, 2023

im so satisfied with this course

By Charles G

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Mar 1, 2023

Great course, really enjoyed it.

By ERNESTO S

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Nov 24, 2022

Excellent. I learned new things.

By Majid K

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Oct 27, 2022

The best course offer by Google

By Claudia B

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Oct 4, 2022

Contain all the basics and more!