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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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3176 - 3200 of 5,540 Reviews for Foundations of Digital Marketing and E-commerce

By Peace E

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Sep 4, 2022

Very educative and empowering

By Thammana N

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Aug 28, 2022

very intresting and excellent

By Adheena E S

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Aug 23, 2022

This was a wonderfull course.

By Ciera V

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Aug 16, 2022

It was a great first course.

By Ronnie F

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Aug 3, 2022

Very thorough and informative

By SHERWIN D

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May 9, 2022

Well explained and in detail.

By Jerry S

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Nov 19, 2024

The course is very very good

By Курманаева А Д

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Nov 13, 2024

Очень хороший и поучительный

By MohAzeem

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Oct 26, 2024

I've got vast new knowledges

By Nikhil B

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Sep 20, 2024

awesome certification course

By Arturo M

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Sep 11, 2024

Maravilloso y super práctico

By Humberto C

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Aug 23, 2024

Was streamlined and helpful.

By Jeremiah D C

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Jul 31, 2024

So much to learn. Thank you!

By Shivangi S

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Jun 17, 2024

Thank you for the experience

By Nikhil K

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May 19, 2024

Very helpful and informative

By Deepika S

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Feb 16, 2024

it is very useful for my job

By Iwejua A C

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Jan 25, 2024

wonderful experience already

By Adeleke O

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Nov 21, 2023

The facilitator is awesome !

By Sintija J

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Nov 17, 2023

I enjoy the learning process

By ami a

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Nov 5, 2023

Great information, Thank you

By Uduak E

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Aug 20, 2023

So much to learn, I love it!

By david M

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Jul 31, 2023

Thorough and well presented!

By Eldina Z

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Jun 19, 2023

Very interesting and useful!

By SHAISTA S

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Jun 11, 2023

so good course so much learn

By Du'a N Y Z ד ז

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Mar 11, 2023

Informative & easy-to-follow