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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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3326 - 3350 of 5,539 Reviews for Foundations of Digital Marketing and E-commerce

By Siti N H B H

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Nov 1, 2022

this is my favorite title

By Khalid M

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Oct 29, 2022

Really informatic course

By Levon M

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Oct 26, 2022

Covers good fundamentals

By Fatima L

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Sep 28, 2022

Instructors are amazing!

By Ahmed K H

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Sep 1, 2022

great from to to bottom.

By Arunkumar h A

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Sep 1, 2022

doing well about society

By Manha Q

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Aug 5, 2022

Very helpfull and Amazing

By Pejman D M

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Jul 6, 2022

Tidy, Clear and Organised

By Devalnath

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Jul 6, 2022

Totally worth every penny

By Isam M

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Jun 27, 2022

Very good for the starter

By Tangou T A S

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Jun 25, 2022

Great course. I recommend

By Servin “ L

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Nov 14, 2024

Learning allot. Amazing!

By Ірина М

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Oct 13, 2024

Цікавий та корисний курс

By Wilma L D

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Sep 1, 2024

Helpful and informative.

By Yaser A

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Aug 13, 2024

Excellent beginner guide

By Anabel O

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May 13, 2024

EYE OPENER CERTIFICATION

By Satyam J

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May 9, 2024

Best Course New Learners

By joselin M

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May 3, 2024

Great easy to understand

By wanjiku c

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Mar 16, 2024

it was very informative

By Mustafa y k

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Mar 6, 2024

This course was amazing.

By Nasro B

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Feb 27, 2024

give me my certafication

By Carlmero M

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Feb 13, 2024

This was a great course.

By Harsha 0

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Jan 4, 2024

Very nice 👍 explanation

By Md. M I T

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Dec 31, 2023

Exclusive for beginners.

By Alistair H

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Nov 2, 2023

Great course, thank you.