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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,740 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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By Franz J B G

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Nov 23, 2022

wow

By Ilyaas Q

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Nov 12, 2022

WOW

By Kushal s

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Nov 10, 2022

N/a

By EL M G

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Nov 7, 2022

BON

By Hoàng N B

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Sep 30, 2022

ok

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Jul 25, 2022

thx

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Jun 16, 2022

:)

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Oct 15, 2024

Tq

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Sep 17, 2024

5*

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Sep 11, 2024

👍

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Aug 19, 2024

NA

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May 16, 2024

ок

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Mar 7, 2024

ez

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Nov 21, 2023

ok

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Oct 24, 2023

❤️

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Oct 10, 2023

Ok

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Aug 19, 2023

ok

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May 10, 2023

ok

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Apr 11, 2023

ok

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Apr 9, 2023

HI

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Mar 16, 2023

ok

By Rajath H

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Dec 30, 2022

hi

By Daniel T

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Oct 19, 2022

5

By Suraj

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Aug 20, 2022

ok

By Ty K M

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May 16, 2022

:)