TS
Jan 20, 2023
Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).
Some concepts may already be known to some students, but this will work for anyone interested in the subject.
DM
Oct 23, 2022
Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.
By Eileen B
•Jun 23, 2023
A few areas that were motivational speaker fluff I could have done without and a few more examples early on would have been nice. Most of it was well organized and at least in nice little chunks so you don't get overwhelmed and with enough variation between reading and videos to help keep attention. The audio could be loudeer as well, but taught at a good professional level.
By best l
•Mar 12, 2024
Foundations of Digital Marketing and E-commerce" is a comprehensive guide providing essential insights into navigating the digital landscape. With a structured approach, real-world examples, and actionable exercises, it equips readers with the knowledge and skills necessary for success in today's competitive market. An invaluable resource for marketers and entrepreneurs.
By María J L G
•Aug 8, 2023
Es un muy buen curso introductorio al marketing digital. En el pasado he llevado otros cursos pero ninguno tan bueno como este, es puntual, enseña mucho en pocos minutos y explica de forma clara y concisa. Lo recomiendo mucho si se está iniciando en el mundo del marketing digital y se desea obtener los conocimientos básicos pero completamente necesarios para sentar base.
By Павел Г
•Oct 31, 2023
The first module raised doubts about the course, since all the information was only about how everything would work out, a lil coaching. But then the really necessary basic information went. If you are an absolute beginner, then this course is for you. If you already know the basic terms, such as KPI, marketing funnel and marketing strategy, you should skip this course.
By Emily L
•Aug 9, 2023
This is very informative course covering a lot topics in Digital Marketing. I learned a lot! This course is broken out over 4 weeks so I suggest working on a little each day because you cannot complete this course over a day or a weekend. I would 100% recommend this course to someone who wants a refresher course or getting started in the industry.
By Avi D
•Sep 13, 2023
It was an enriching experience, and I learned valuable skills and knowledge that I can apply in my career. The course content was engaging, and the teaching approach was highly effective.
Thank you for your dedication and efforts in delivering this course. I look forward to applying what I've learned and continuing my educational journey.
By Ryan N
•May 23, 2023
I really liked this course simply because it showed the basic foundations of digital marketing and e-commerce. Anyone can learn from this and it starts with the absolute basics of learning nothing to understanding how companies go upon marketing and converting online people into loyal customers. I learned a lot from this course!
By Jenn M
•Aug 2, 2022
The content and presentation was very good! The ability to have the TTYS, reading outloud, has to be on all content bc the pages tht do not have a video, I cannot get the reading outloud to work. Additionally the ability to take notes on the non-video pages would ebe helpful too including the ability to upload intogoogle drive.
By Deleted A
•Jun 27, 2023
the course itself is of course well designed and organized but for different markets and countries you should gain some experience yourself to be able to apply these skills in the field. but after all it's a solid foundation for starting to working as a newbie but of course it's not enough and you have to gain more skills.
By Avery P
•Jun 3, 2022
I think this course is really beginnner-friendly and the concepts are very easy to understand. The proctor is also engaging but sometimes i feel like zoning out and there are parts that may seem too big of an idea. Overall though, i really recommend this course. It's so easy to finish and it's fast-paced.
By mohamed k
•Oct 24, 2022
informative and rich content but it lacks one thing which is practical project on how to use the information provided
it is still a great course for the basic concepts and fundamentals of digital marketing & e-commerce and i love the instructor she has good presentation skills and the ability to teach
By Susan K
•Jul 17, 2022
Fairly thorough foundational course focusing on key concepts and traditional marketing models tailored for the digital space. Excellent use of online course training techniques - videos, readings, peer interaction, quizzes, etc. The Coursera note-taking/saving/reviewing feature is especially useful.
By Tahir M
•Nov 21, 2023
HI My name is Tahir. First of all Thanks google for providing his awesome facility to me and I learned many of the things and also I learn this amazing skill for Digital Marketing and E-commerce. I hope the learning from this course and certificate from Google both will helpful me in future. Thankyou
By MoAyAd #
•Nov 9, 2022
لقد كانت هذه الدورة راااائعة جدا . وفيها الكثير من المعلومات .
ولكن للأسف رغم اكمالي لها لقد اتضح لي انه لا يمكنني التحصل على هذه الشهادة نسبا لعدم تمكن الموقع من التعرف على هويتي نظرا لموقعي الجغرافي ,
للاسف كنت اظن ان هذه الدورات متاحة لكل شكان العالم من البشر ولكن لا اظن اننا من ضمنهم , للأسف .
By brian k
•Oct 3, 2023
This was a good entry level course to get you familiar with e-commerce, most of the courses and lab work were good and had a good level of teaching. I will say I think the lab sections could have done a little more to explain the answers but all in all it was good practice for the real world.
By Nikhil B
•Dec 21, 2022
The insights of the course was particular and the language was very easy to understand, the examples were apt and useful in actual world. More focus should be given to the topic like attribution, data analysis and data pulling. The overall inputs from the course was useful and knowledge.
By paris b
•Sep 14, 2022
This course is a really good introduction to digital marketing, and how it applies to e-commerce. I think many of these themes are not only specific to e-commerce, as some of these lessons could apply to attracting customers to brick and mortar business as well. Overall good topics.
By Nancy R
•Aug 23, 2023
There was a lot of information, and a lot of it I tried to memorize, but when it came time for the quiz, and I entered the answered that seemed like they belonged, I was wrong. I feel if a course is going to have a specific answer that is correct, they should use that verbiage.
By Kristen B
•Feb 7, 2024
Great but I never really received any career counseling or help finding a job other than what was included in the module. The information was helpful but I had hoped to see how to incorporate this into a resume that would be eye-catching when applying for jobs in this field.
By Mohammad J
•Oct 31, 2022
It is a good course that covers the basics and foundations as mentioned. Not anything special about it. I would recommend it before starting digital marketing, so you have a foundation whether it is basic or not. It is good and covers most of the things you should know.
By Calee P
•Jul 31, 2024
This course was a good intro to the world of Digital Marketing and E-commerce. It did help me understand concepts of marketing and how to access data. I wish they had a case study or some project in this course that could help you apply the skills you learned.
By Cydney S
•Jul 28, 2022
This has a lot of great information and I learned a lot while taking the course. I wish there were more hands-on learning and more opportunities to engage with the different subjects mentioned within the course. It was a great beginners course though!
By Aasim M D
•Jul 12, 2022
It was a good course and for me it was a referesher. But some concepts were explained in a quite complicated way. Further, I believe to do this course you must need basic knowledge of Marketing. I don't consider this course is for quite a beginner.
By Luke J
•Feb 16, 2024
The foundations course for digital marketing and e-commerce is a little basic and a lot of content will be review for anyone who has done marketing studies before. However it is good refresher and helps drive key concepts and vocab for marketing.
By Minal C
•Mar 16, 2023
great! but not deep? I found it too easy? May be I am already aware of certain things by natrually being curious and learnt a lot through observation but now I know the terminology like data pulling.. didnt even know it would be called pulling.