Pros

Short videos and readings

Easy to understand

Suggestions

More engagement with learners, feedback on assignments

Remove discussion board posts- No one likes these

Less videos of people telling their stories about getting into this career field

It was wonderfully explained. easy language and very detailed information to learn. Concepts were clearly explained. It would be better if you give more practical examples pertaining to each topic that are actually practiced in marketing.

The course is pretty basic with a lot of emphasis on the theoretical definitions which is good for clarification and learning however, it can be improved if there were some hands-on exercises to test how these learnings are put to use.

A lot of the information is a good overview of what's to come. Some material I didn't feel was appropriate or needed, but overall it was good. I am more into the nuts and bolts, but I know it's a good thing to be in the right mindset.

Really well done and I wish there was a way to take this course offline. Also the Rhyme interactive portion of creating a Google Ad campaign was outdated and little tricky to navigate. Video is from 2020 and software is different now.

Great teachers, easy to understand. Just didn't like that in every video you saying "You will learn that later". Tell once is fine but keep saying it almost in each video is annoying and time-consuming. Shorter is better. Thank you.

The short videos and films are very clear to understand with subtitles. Also ,the written material is easy to grasp with simple English. Regular quizzes keep us alert and awake . Over all , an easy course to understand till now.

Too much introductory info about the course, but overall thorough explanation of the concepts for beginners. Since I have already been working in the field, the course was too easy for me. Hoping for the next steps to be advanced.

Boa introdução. Aborda um pouco de todos os pontos que serão desenvolvidos nos cursos seguintes. Quiz rápida e bastante fácil acerca de conceitos abordados no módulo precedente. Poderiam ser um pouco mais desafiantes, no entanto.

Thoroughly enjoyed the pace of the course and was able to plan my work accordingly. A lot of terminology and definitions but I feel it was important for laying down a solid foundation to the upcoming courses and overall program.

I have been thoroughly impressed by the comprehensive coverage of information in this e-commerce and digital marketing program. While the content covers the basics I've previously acquired, I am still thoroughly enjoying it.

I think you get great foundational knowledge. The introduction of the various types of jobs in the industry is a little long for me, but I think that's because I already have an idea of what I want. I would highly recommend.

Great overview of important information and vocabulary in this field! Needs more engaging content to help learn information for different learning styles. Could be boring at times and wished it had more interesting content.

Great digital marketing and e-commerce content. I would recommend to anyone interested in a marketing career. This course would also benefit anyone with a marketing background who focuses more on classical marketing themes.

Good course I learnt a lot, I found you can complete one week a day, I took a lot of notes so I can remember and use what I've learnt in my job applications, I'm excited to see what the rest of the course has to bring.

Provides a good overview of what to expect in upcoming courses. A detail of what the course id about and how it prepares you for what's to come. Looking forward to the actual hands-on experience parts of the program.

This course has opened my mind a lot on how the digital marketing platform works, it has not only given me a skill but it has also implemented a desire in me to further study in this field to acquire more knowledge.

Thought that it covered a lot of things. However, retention wise, I think that there should be packaged notes or slideshows to compress the material in order to go back and easily study on own time for the future.

very good in detail course loved it. thank you google and coursera for giving me financial aid. one recomendation would be to add in depth animaton to the topic im currenty studying in the course. thank you again

Very good and clear introduction to Digital Marketing, understanding the principles and core concepts orbiting in this vast field was possible with this part of the course. Would recommend to study each Modules.

Clear, well-written, well-organized material that is easy to follow. One construction criticism: Some of the quiz questions are nitpicky, i.e., some of the responses are unnecessarily similar to one another.

Did not teach what analytic tools we can use to analyse campaings and also a demonstration of fb and google campaign would have helped the candidated a lot more. But again a great course. Thanks a lot

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!