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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,740 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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4901 - 4925 of 5,535 Reviews for Foundations of Digital Marketing and E-commerce

By Kenaz E

Jul 14, 2023

I thought the course was very informative and very easy to progress through. I think I am going to enjoy the rest of this course tremendously and I'm excited about my new career direction.

By Deepak K

Aug 30, 2022

This Course really good for beginners, through this course you will be able to understand digital terminologies and you will get the idea how different platforms works as per the objectives.

By Bart T

May 15, 2023

The course materials were easy to follow and easy to take notes. One thing the quizzes and lectures were sometimes not using the same phrases that made it harder to get a correct answer.

By Vikas Y

Jul 28, 2022

Its a great course for introduction about the basic concepts of digital marketing.

But the only thing I think they could improve is the presentaion which could be more upbeat and engaging.

By Ramez H

Aug 8, 2024

As a beginner, I learned a lot about marketing funnels and strategies. The course was very well organized and progressive, suitable for a beginner to understand and absorb its contents.

By Santiago H

Sep 4, 2023

Hubo momentos en que la pagina se colgaba y no me dejaba continuar con el curso, independiente de ello me siento realizado con la finalización de este curso, ahora lo pondré en practica

By Afrin A

Aug 16, 2022

I learned a lot about digital marketing even without having a basic knowledge of it. Great course for those who wants to develop basic knowledge about digital marketing and E-commerce.

By Terri A T

Jun 13, 2022

The one thing i would hope for is that there is a way to print you quizes so that you can look back on them and review them. Everything else is wonderful and easy to follow along with.

By Tre B

Mar 31, 2023

The model provides very good introduction for learning the common terms used prior to applying skills necessary to enter into deeper training for marketing. It gets good at week 2.

By Jithu S

Jul 3, 2023

Good for beginners who want to know the basics of Marketing and what are the scopes in this particular field. You can gain the basics and learn more by going more deep in topics

By Stephani J

Oct 30, 2022

I am very happy with everything I have learned during the course so far. I wish the reading material was also in a video. Makes it much easier to understand and entertaining.

By Shubham S

Jul 21, 2022

If you can make real-life practices in this course it will be great.

like creating a digital marketing funnel in the course right away while learning and through case studies.

By Caroline

Jan 8, 2023

It is brilliant; I have learned so much! Not just about the course, but about myself! It took a while for me to get started and into a routine, but it got there. Thank you!

By Christopher D

Jul 2, 2023

I am grateful for the opportunity to learn and earn these professional certificates! I am broke and unemployed. This really might be the game-changer for me! Thank you!!!

By teryn s

Jun 26, 2023

Very detailed and thorough. It would be nice to have the option to audit all the courses when applying for financial aid, but I like the financial aid that is offered.

By Mohamad A

Oct 25, 2022

the instructor was structured & clear. As an entry level fundemantels helped be aware of marketing concepts. As a note: i personally needed more digital illustrations

By Thembakazi N

Nov 30, 2022

GREAT start... if you have done digital the first 2 weeks info is repetitive but otherwise the rest was all new and needed... i wish i can get more practical info now

By Muhammad S

Dec 26, 2022

It's like literally amazes my journey and I think google needs to add more info by visualization to make simple English understanding for some difficult vocabulary.

By Chirag C

Sep 19, 2022

This is a great course put together! Lot of new concepts learnt. It would be great if more real world brand case studies were also used to explain some topics.

By ABHAY K

Jul 8, 2024

Got to learn a lot. The test of module 1 was really tough I guess it took me more than 12 to 15 attempts to pass but it was really amazing. Thank you Coursera.

By Bruno D

Oct 21, 2022

Es un buen curso introductorio que da buenas bases para poder investigar después más afondo las diferentes areas existentes en el mundo del marketing digital.

By Kimberley H

May 9, 2024

Insightful course, it may be beneficial to include more interaction with tools to add hands-on learning to the visual. Great course, thanks Google & Coursera

By Champ G

Apr 25, 2024

Muito legal gostei muito , porem só faltou a aula na prática não dei 5 estrelas porque durante o programa é prometido a aula na prática e só teve teórica

By Roshayne C

Oct 17, 2024

The course content is good. But it looks like I cant access my certificate until my free trial is up so that means I had to pay either way. A bit misleading

By tony m

Nov 10, 2022

4 stars because on the writing prompt quiz whatever you write is considered correct even if you type it wrong besides that minuscule glitch it was amazing!