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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SC

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The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

AM

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It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

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4901 - 4925 of 5,220 Reviews for Foundations of Digital Marketing and E-commerce

By Michael H

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Aug 1, 2024

Good introduction but that's all

By Pizza A

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Jul 20, 2024

Amazing, it clarifies my role...

By Ecko S

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Apr 5, 2023

THE INSTRUCTOR WAS VERY DETAILED

By Muhammad S

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Mar 27, 2023

Good and a easy to learn course.

By Ashish D

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Dec 2, 2022

lacking assignments and projects

By Abdelghani a

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Jul 19, 2022

It is a very interesting course.

By Kevin G

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Sep 2, 2023

Good intro into what comes next

By Aaron F

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May 9, 2023

great information for beginning

By Walida T

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Jan 15, 2023

It was great. Very informative.

By Caroline H

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Oct 15, 2022

A great and indepth coursework

By Ana T d L B

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May 9, 2024

O curso está sendo maravilhoso

By Basirat A

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Nov 10, 2022

it is nice and simple to learn

By Tobias S

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Sep 25, 2024

Very well set up for learning

By Hermine M

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Jun 25, 2024

Need more practical knowledge

By Shilpa T

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Jul 26, 2022

ITS SO USEFUL AND INTERESTING

By Sittipon N

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May 30, 2023

Thank you for this learning.

By Hummam K

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May 23, 2023

excellent experience so far!

By Doan D T

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Nov 17, 2022

great course for entry level

By Femi A

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Nov 14, 2022

This is an eye opener for me

By nathan k

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Aug 10, 2022

Alot of useful information

By Anahit A

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Jun 3, 2022

There was a good instructors

By SEJAL B

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Aug 10, 2024

good for understanding easy

By Harini M 2

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Dec 20, 2023

It was really clear and fun

By Farhan S

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Dec 1, 2022

GREAT COURSE FOR FOUNDATION

By Manisha R

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Nov 15, 2022

Amazing helped me so much .