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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,740 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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4926 - 4950 of 5,535 Reviews for Foundations of Digital Marketing and E-commerce

By Wenjun L

Jun 29, 2022

It is more repeative theories than actual hard skills coures, but it is a good one if you want to have a strong digital marketing basical theory learning.

By Hussain A

Feb 20, 2023

I have verified my ID many times after completing my course to get its certificate but it again asks for verification.Can you please sort this issue out?

By Swe W

Aug 19, 2023

This course is teaching mostly the basic idea of digital marketing and e-commence.

I can learn many specific terms that regarding with digital marketing.

By Johanna T

Mar 26, 2023

I appreciated the definitions for the terms used and the explanations of what they mean. The experts explained terms and concepts well. Great Course!

By PIYANSHU D

Dec 16, 2023

This course will be helpfull for every beginner in digital marketing.I have learned many things and skills,gain knowledge.That will help me in future.

By Jutarat T

Oct 14, 2022

The course is well structured. The instructor speaks clearly. Yet, lack of concrete examples. Looking forward to deeper content in the next course.

By Adil I A

Nov 17, 2022

I hope in the following course there will be more case studies and real life scenarios. Tools and work templates would be also highly appreciated.

By mustafa e

Jan 20, 2023

Very useful and full of information and familiar with the basics of e-commerce and digital marketing. I recommend it to beginners in this field

By Rithvik A

Apr 26, 2024

I learned my desired course in 2 and half months duration, though i have received only one certification for foundation course only.. thank you.

By Rodrigo R S

Aug 26, 2023

Ser todo em inglês me pegou desprevinido, mas eu estou atualmente avançado na lingua. Curso muito explicativo sobre táticas do comércio online.

By Nguyễn N Á

Sep 27, 2024

Provide enough while detail information about the foundation of digital marketing that an entry-level marketer should know to start the career

By Ariana A

Sep 21, 2023

the formula is good, but I wish there was a way to have a buddy system to ensure feedback on a post and to ensure someone reads your feedback

By Mohit S

Jul 14, 2022

Great course, but I feel that more visuals would allow me to process information easier in the videos since I am a visual learner. Thank you.

By Vishal K

Jul 2, 2023

Overall experience with this course was good but if there were more real life examples and some practicals then it would be more beneficial.

By Buena B

Feb 12, 2024

I hope that the lecturers would sound more spontaneous with variety in tone. Make them sound more conversational, not like reading a script

By Varun K

Feb 14, 2024

No other course in the world can be more foundational than these 4 modules. I appreciate the efforts of the whole team behind it. Thanks !

By Laura R

Nov 10, 2023

It was a pretty good, basic jumping-off point. I knew the material already, but it's nice to brush up on your knowledge form time-to-time.

By Gabe t

Jun 19, 2023

This course was more then I thought but I can say its quite engaging and a lot of fun to see all the different opportunities in this field

By Jenny R

May 24, 2023

Very thorough in the foundations of Digital Marketing and E-commerce. Like the mix of video and reading that was involved in the Modules.

By Nuno L

Jan 29, 2023

Very good,for excellent was if this course also available in other language,like Portuguese from Portugal or may be in other language.

By Simphiwe N

Mar 7, 2024

Excellently put together. Great concepts and sound advice from professionals already in the field of Digital marketing and e-commerce

By Prashanth A

Nov 21, 2022

Very well made course, with easy to remember understand explanation and good test assignments to retain all the learned information.

By Dương V C

Nov 6, 2022

Tôi không thể học được bằng ngôn ngữ Việt Nam , vì tiếng anh của chúng tôi kém . vui lòng có vietsub hoặc hỗ trợ ngôn ngữ tiếng việt

By Laxman

Jul 9, 2023

This course provided me with useful insights as an individual does in Digital Marketing. It gave me a kickstart for my DM journey.

By ItsGujjar

Aug 27, 2022

I got to learn a lot of things and clear my thoughts on a lot of foundatinal ideas that I had after I was done with my bachelor's.