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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,740 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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5001 - 5025 of 5,535 Reviews for Foundations of Digital Marketing and E-commerce

By ERIKA N P P

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Jun 28, 2023

Is a AMAZING and easily course if you want to introduce to the digital marketing and e-commerce world.

By Joseph H

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Feb 22, 2023

I was able to follow the course okay but i struggled on the discussion. I am not very good at writing.

By Arman S

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Feb 5, 2023

It was a great experience learning the courses on Coursera. But why am I not receiving my certificate?

By Ibrahim A

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Nov 21, 2022

Yeah, it's good but I advise you to make easily accessible chat for students based on their interest,

By Manish K

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Mar 27, 2024

Foundations of Digital Marketing is really understandable and made it to carry on this course deeper.

By Nabila

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Nov 7, 2022

So informative and helped me a lot to understand the foundations of digital marketing and e-commerce.

By Robert K Z J

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Nov 6, 2022

little more focus on the purpose of the course to start and less job pushing would have been 5 stars.

By Brian M

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Jul 19, 2022

I do wish there was more discussion threads that were mandatory, and required a number of responses.

By Syed S B

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Dec 9, 2023

The instructors have an amazing way of conveying the key concepts I really liked learning from them!

By BONFACE O O

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Dec 4, 2022

a very nice course, however i don't understand why there no students name in the course certificate?

By Kalis W

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Aug 5, 2024

Terima kasih untuk team Google yang telah memberikan ilmunya, hal ini menambah ilmu baru bagi saya.

By Aditya C

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Sep 29, 2022

GThe course gives very good understanding of different aspects of Digital marketing and e-commerce

By ABU A A R

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Sep 23, 2022

VERY GOOD

I was interesting during this course and I learned a lot of things of digital marketing

By Raj R S

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Sep 5, 2022

its a most remarkable jounrney i have ever experienced in my studying carreir

thank you coursera :)

By Muhammad I M

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Oct 1, 2022

overall it was a supper course. teaching adds were owsome . Teaching content was so incredeable

By Payal J

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Oct 6, 2023

An exceptional articulation of the course, skillfully presented with clarity and interactivity.

By Mr. B

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Nov 22, 2022

A good introduction to the subject. Additional reading materials or videos should be provided.

By Destiny P

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Jan 31, 2023

A lot of filler videos for transitions but everything else provided a good base understanding.

By Mycael O

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Feb 12, 2024

Quite interesting and insightful. Its a whole different world with this one. I recommend it.

By Liliana W

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Jun 24, 2023

great, very helpful. wish data analytics was laid out a little more clearly but overall great

By MUHAMMAD F B A W

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Oct 12, 2022

The basics of digital marketing and e-commerce are well-explained in this course.

Thank you.

By Tammy S

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Aug 30, 2023

Love the course but it needs to go into further detail regarding exact ways to do each step.

By AJ B

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Jul 10, 2023

This is the most interesting and relevant course designed by google and offered by coursera.

By Mina N

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Jan 8, 2023

This course provides a good comprehensive understanding of Digital marketing and E-Commerce.

By Francisco H

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Jun 22, 2022

This course is really basic but as the name says, it lays the foundations for whats to come.