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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,507 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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5351 - 5375 of 5,477 Reviews for Foundations of Digital Marketing and E-commerce

By Anjolaoluwa O

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May 30, 2024

it was a good course and it was very helpful i learnt a lot there too.

By Kathleen N M

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Mar 26, 2024

They didn't put my middle name on the certificate. I don't know why.

By Niaz M

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Feb 12, 2024

A lot of unnessecary information and stories, could be more concise.

By Lamis D A A B

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Sep 8, 2022

its bored because alot of reading

if its video it was much easier

By Tammy R

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Aug 6, 2023

difficult to collect notes some

slides would not save or download

By Kimberly L

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Apr 3, 2023

I think that some of the answers on the quizzes were incorrect.

By ABDELMALEK H

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Oct 14, 2023

formidable c'est très riche en informations et très organisé.

By Seishu Z

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Feb 2, 2024

muy largo por la cantidad de infornacion que tiene el curso.

By ROHAN R H

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Oct 21, 2023

I THINK WE SHOULD HAVE OUR NAMES WRITTEN ON THE CERTIFICATES

By Charles L

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May 28, 2024

Instead of notes please prepare a power point presentation

By Larissa S

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Nov 13, 2023

This course has a lot of filler to drag out the timeline.

By Devmani N

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Aug 24, 2022

Very Good Course but lcking content about how to run add.

By Văn H T

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Sep 26, 2023

In this coursea I thinking the information is very small

By Luciana B d P F

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Aug 15, 2023

Curso mais conceitual, bom para quem está iniciando.

By tiffany w

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Feb 6, 2024

It was challenging, but good information to learn

By Pablo T

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Jan 15, 2024

Very basic material, only for true beginners.

By Mohd D K

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Feb 21, 2024

its non credited i did not know about it

By Zakarya A A A

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Jul 15, 2023

iII'm so to completecompletedthis course

By Emuesirivona A

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Jan 17, 2023

Flexible teachings with great resources

By Yunyi Z

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Jul 16, 2023

Somehow useful but very basic concepts

By Sitanshu B

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Mar 29, 2024

may update some topics related to ai

By Deleted A

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Aug 27, 2023

Its Really Good and very helpful.

By Melinda D

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Nov 13, 2023

Very basic, gentle introduction.

By Saroj K

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Nov 4, 2023

Good, Digital marketing course.

By Steph S

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May 1, 2024

Good instructors but too basic