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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,507 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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5426 - 5450 of 5,477 Reviews for Foundations of Digital Marketing and E-commerce

By Parichat P

Feb 29, 2024

เยอะเกินไป

By Shivani D

Sep 11, 2023

I am disappointed that despite sending multiple follow-ups, I have not received any response.Could you please provide me with some assistance? Subject: Request for Correction of Name on Certificate Dear, I am writing to bring to your attention an issue with my recent certificate. On the certificate, my name is mentioned as "God Forbes," which is incorrect. My correct name is "Shivani." To help you identify the certificate in question, here are some details: - Certificate Number: [

September 2, 2023

18 hours (approximately)

Grade Achieved: 99.37%.

By Ayushi M

Mar 18, 2024

useless course. they are saying subscription until 24 march ,charging so much money and they are not even allowing me to completely submit the tests. so useless. there can be other priorities due to which people cant complete the course on time. that does not mean you fool us by taking so much money. i enrolled for this twice and again it is over. is this a joke or what? useless course completely.

By Ammar A R

Mar 14, 2023

it's really a wasting of time and money, the course doesn't worth any penny, look at the second part of it, it's totally unreliable, the instruction given to achieve the exam are totally false, the exercise asks you to fill information in a section that doesn't exist in the page, it's a real failure, sorry but it's the reality, unfortunately i've wasted my money for a delusion.

By Sandra C

Mar 14, 2024

It's not easy finding a second support person. The study buddy. The course was interesting and Im enjoying it. It's the study groups that haven't been easy to join. Also the practice Im getting through this course are really awesome but there is no one to correct me properly by giving me feed back on how to figure the strategy.

By Warren C

Dec 19, 2023

The most of important contents are in the reading section with long articles. Some youtube videos have much better explanations for the concept. I don't understand why google needs an "instructor" for teaching this course. I won't recommend paying $69 for this course.

By Johny A C C

Nov 22, 2022

NO SOLO PUEDE ESTAR EN INGLES, HABEMOS ESTUDIANTES QUE AUN NO SOMO BILINGUES Y NO ENTENDEMOS MUCHO EL IDIOMA POR LO TANTO ES SUMAMENTE IMPORTANTE QUE LO SUBTITULOS TAMBIEN VENGA EN ESPAÑOL PORFAVOR MAS ATENTOS A ESTO COURSERA ESTAN FALLANDO COMO ORGANIZACION

By Deleted A

Jul 20, 2024

No me parece correcto obtener una prueba gratuita para utilizar los servios e coursera y que para obtener el certificado se tenga que abonar la suscripción. Entonces, ¿para que sirve la prueba gratuita si no me puedo descargar los certificados completados?

By Brandon M

Oct 8, 2024

I'm hours into this course, and I have learned nothing but the aspirations of the multiple people they interviewed to talk about why the got into digital marketing. This course is 100% a waste of time. Reviews are definitely purchased with Bot accounts.

By Steven N Z

Sep 23, 2023

Very difficult to follow and continue from one course to another. Can never find where to continue from where i last finished. I am unable to start my next section, because it is not clear where to sign onto it. VERY CONFUSING.!!!!!!

By Deleted A

Apr 30, 2024

This a course that is very hard for certain learners and we need to be given the choice to take it if we want. They are pushing me into take this course and I dont want to go into it.

By Vitor C

May 5, 2022

Ruim. Totalmente em inglês e sem suporte para o Português. Usando um tradutor você corre risco de responder errado e ficar sendo reprovado o tempo inteiro. Um saco!

By Anyela L G T

Feb 13, 2024

me cancelaron el anterior y no me dejan darme de baja de este que no me deja tener subtitulos comko el otro ademas el centtro de ayuda NO AYUDA

By Jun W T

Aug 24, 2024

The whole course seems exceedingly tedious without being practical. You are better off doing the Meta Professional Certificate instead!

By KK- H K K

Nov 19, 2022

Why is Coursera course getting disrupted frequently and says down for maintenance....i am unable to cotinue. Pls advs. Thanks.

By winnie c

Sep 21, 2022

it was an interesting course with lots of insights to equip a person for the broad future of online/ digital marketing.

By سمر ب

Jun 21, 2024

انا اريد انا الغي التسجيل في هذه الدورة لانها لا تناسبني...علما لايظهر لي زر الغاء التسجيل عند فتح الايقونة

By Saad K

Aug 18, 2023

I am sick of hearing other people. Just teach me something useful to help build my carreer

By Dayanara G

Dec 14, 2023

I am a student without an ID. Why am I unable to bypass this portion of the course?

By Tonya

Jul 10, 2024

Financial aid approved for 1 course and not the entire course! This was unfair!

By Patrick B

Oct 13, 2023

A lot of fluff. Let's see if the almighty google has something better in store.

By he z

Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

By Basel A

Nov 6, 2023

للاسف الدوره باللغه الانجليزيه امل ان يكون هناك ترجمه للغه العربيه

By Victoria R

Nov 9, 2024

They say there's a certificate, but there doesn't seem to be one.

By Kenza Z

Aug 24, 2024

I finished this course by me. but not show my certificate