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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,740 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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576 - 600 of 5,536 Reviews for Foundations of Digital Marketing and E-commerce

By Angela L

Jun 2, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

By Rao I A

Nov 18, 2024

The course is well-structured with short, engaging video lessons and quizzes, making it easy to follow even for those new to digital marketing. The self-paced format is ideal for busy learners.

By Crystal A

Jul 12, 2023

It was a well explained , easy to understand course for someone like me who is very new to this . Lot of effort has been taken to give confidence and self belief to pursue this stream further.

By Shubham P S

Apr 23, 2023

This is an very helpful course if u want learn digital marketing easily . this course explains many difficult concepts in very simple way which help you to get the concepts and information clear

By Sabrina J

Nov 12, 2022

As a beginner, I love how informative this course was in explaining the big picture items in the subject. I loved all of the different learning styles and the simple ways they displayed the info

By Júlia C

Mar 5, 2023

Excellent content, engaging video presentations and interactive learning. I really enjoyed this course and highlighted my knowledge regarding the basics of Digital marketing and e commerce. TOP

By Angel D

Jan 24, 2023

I find it really interesting. I have done a degree in Digital Marketing, but I am not that confident yet. This course really helps me to understand some things that I have been struggling with.

By Shani M

Oct 28, 2022

Excellent content. Easy to understand. I was able to take great notes and feel I have a solid foundation of knowledge in digital marketing to continue on my journey to complete the certificate.

By Guy W

Apr 30, 2024

This was a very informative basic level course. Not ever working within the Digital Marketing industry, I feel as though I understand much more (at a basic level) of how the industry operates.

By mrs s p

Nov 7, 2023

this course was a blessing been working with other costomers. but this course is the only one we need, wasnt my name suppose to be on the certificate looking forward to continuing thank you

By Wenda o

Sep 19, 2023

I found the material very easy to understand and presented in small actionable bites. I would suggest this course to anyone interested in getting started with Digital Marketing and e-commerce.

By Nnenna O

Oct 16, 2022

I was amazed by how simplified and knowledgeable the course was. I would 100% recommend it to anyone interested in having a basic and defined understanding of Digital marketing and E-commerce

By Ayşenur T

May 20, 2022

It is great that the topic presentations include a lot of experiences and examples from daily life, that way you can define SMART goals for your life too :) I'm so excited for the next course.

By CHANTHORN V

Jan 19, 2023

I really happy with the course of Foundation of Digital Marketing and E-commerce. All texts and videos are designed to be easy to read and understand, the profiles of instructors are amazing.

By Audu V E

Aug 8, 2022

Course was highly expository and impactful. The classes felt like they were live classes. I"ll definitely take many more courses with Coursera. A big thank you to Google for this initiative.

By Maame S

Feb 28, 2023

I didn't have any prior experience in digital marketing when I first enrolled in this certificate program but now I have gained some knowledge and indepht understanding of digital marketing

By Amimaya G

May 28, 2024

This e-commerce and digital marketing course has been an enlightening and comprehensive journey into the world of online business and digital strategies. The curriculum is well-structured.

By CY C

Feb 23, 2023

Neat introductory course that touches on some of the industry terms and a offers insight of what to expect in the industry. Also a great preview of what is to come in the upcoming courses.

By Rex C

Jan 23, 2023

The way all the speakers talked was engaging that you will be compelled to understand and absorb what they were saying. They all sounded very relaxed and didn't look pressuring in any way.

By Amber Y

Jan 3, 2023

Loved this! I really liked how the articles were short and succinct, how the videos were very helpful, and how the presenter spoke to us in a way that was easy for beginners to understand.

By Paul F

Aug 9, 2022

Though there were components of the course that I have been involved with in the past, I felt that course 1 offered a good structure and layout to build a solid foundation to move forward.

By Natia R

Apr 18, 2024

This course is amazing. For starters like me, who do not have any knowledge of the sphere it gives a lot of insight, it is very interesting and is filled with a lot of useful information

By Alexandra P d A

Jul 14, 2023

loved it so far! for someone that wants to start a new career and never heard about digital marketing and e-commerce basic concepts it is relly well explained. excited for the next part.

By Erin H

May 11, 2023

Great introduction to the digital marketing world. All the components of the course keep it engaging--videos, quizzes, readings, and discussions. This is the best intro course out there!

By Amir M

Dec 8, 2022

Course was excellent and I learned a lot from this course, I hope this quality of knowledge and techniques will help in my career in digital marketing & e-commerce field. Thanks Google.