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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,740 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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601 - 625 of 5,535 Reviews for Foundations of Digital Marketing and E-commerce

By Ritika

Aug 23, 2023

This course was so informative as before taking up the course I thought I know a lot about Digital marketing and E-commerce but this course has taught me much more than my expectations.

By Taito S

Feb 16, 2023

A fantastic entry level course. After completion I felt I not only had a strong e-commerce and digital marketing foundation but a newly sparked hunger for more knowledge on these topics

By Matteo C

Dec 5, 2022

Simple and stimulant, I'm done in 2 weeks because it's very simple to understand and it's full of useful information about Digital Marketing and E-Commerce. I'll advise to other people!

By Calmarie L

Nov 28, 2022

You can go at your own pace, it is easy to understand and to navigate. It is fun and very interesting learning all the different skills and how you can apply it to your work environment

By Esteban M L

Jul 7, 2022

It's a great course to open your mind about what digital marketing and e-comerce are. I really like when I could watch some different experiences about how they started in this industry

By Hannah G

Feb 24, 2023

Thank you so much for this opportunity. I have learned many things and hoping to learn more throughout my journey here. And I'm sure after this, I will become a great digital marketer.

By HoPe1

Dec 10, 2022

Muy buen curso para entender las bases del Digital Marketing e Ecommerce, nos permite explorar los diversos temas relacionados a estos topicos y como funcionan dentro de su ecosistema.

By Dawit A

Jan 18, 2024

this is the best course out there cuz it gives you a more detailed and explained information about the basics of digital marketing, also it makes you to continue to the next courses .

By Ismail H

Sep 13, 2023

This is the best course I started to gain the certificate of professional digital marketing and e-commerce, I really enjoy studying the course and I recommend it to everyone to study.

By Ngan N V P

May 30, 2023

I think this quite suitable for the one new who doesnt have any foundation of digital marketing. You could learn more about the useful definition digital marketing to get the overall.

By Srija D

Jan 6, 2023

This course helped me to learn about e-commerce and how digital marketing helps to attain certain goals . It also helped me to know about the various job opportunities in this field .

By Xenith K

May 31, 2022

I would highly recommend this course for anyone interested in digital marketing and ecommerce. It lays a great foundation for you to jump start your career within the marketing field.

By Joseph C

Sep 18, 2023

I really enjoyed the course as it gave me insights on how to go about online business and digital marketting. I hope i will be able to apply the skills learnt to promote my business.

By Lucía C

Jul 25, 2023

This is such a complete and insightful introduction to thei certificate. Joi is an amazing instructor. All the topics are well organized so learning feels progressive and interesting

By Ali

Sep 23, 2022

What a great choice I made. I have introduced myself to a market of great opportunities. The course is very well designed for people who have below basic knowledge of this industry.

By Noy B

Aug 8, 2022

Wonderful course, perfect for beginners. Very impressed at how clear and well-organized it is. The only suggestion I have is to have a speech option for the legnthy reading sections.

By Chow C

May 25, 2024

This first course equipped me with foundational knowledge and skills related to Digital Marketing planning & E-Commerce, which proved to be extremely useful for a sophomore like me.

By priya g

Jul 18, 2022

This course is amazing. I enjoyed this course. All the instructors were amazing. I prefer this course to anyone who wants to start their new digital marketing and e-commerce career.

By Richard H

Sep 14, 2024

Im hungry for more...! Wait should I use my keywords to optimize this digital marketing review? 😁. This course takes the sting out of the learning curve for beginners... Let's go.

By Arkam f

Nov 27, 2023

This is a well organized course with the basics to make a person ready for a career in Digital Marketing. Amazing lecturer and you will feel the curiosity running down your spines.

By Claire M

Dec 13, 2022

It lays a great foundation for understanding why digital marketing works the way it does and makes it easier for you as the learner to understand how you'll structure your efforts.

By Nury S

Nov 4, 2022

The course is very good I invite you to start so you can learn, in an easy way, I would like it to be in Spanish too, but it helped me a lot to improve my English language learning

By Ramamurthy S

Oct 6, 2024

Lots of insight on new terminologies in Digital Marketing & E-Commerce, sure shall be a professional once complete the course and put up for practical application in the industry.

By Ibrahim A

Dec 6, 2023

It is a top aquality coures, it takes you on aamazing learning journey from scratch and progresses you in a smooth, organized and enjoyable way untill you master all the content.

By Heather S

Apr 18, 2023

Great introductory class! I love the different learning methods you incorporated- reading, videos, interactive prompts, etc. All amazing tools. Thank you for creating this course!