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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,740 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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651 - 675 of 5,537 Reviews for Foundations of Digital Marketing and E-commerce

By SNOOK a b

Jul 3, 2022

Even though I have been working in digital marketing for 7 years, I found it very useful to come back to basics and refresh my knowledge with this course. Love it! Thank you.

By Rupesh K

Jul 12, 2024

As you all think you know little or at least something about Marketing and E-commerce. Try this and believe me you wont regret. Absolutely helpful for those who have doubt.

By Kanchan J

Apr 5, 2023

This course has helped me really understand the foundations of digital marketing. Thank you so much for providing a such an insightful and clear understanding of the course.

By Karan A

Mar 5, 2023

Quite informational for people completely new to digital marketing. Great resources on getting the right kind of quizzes and supplementary reading for detailed understanding

By Maryam N H

Oct 2, 2022

It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.

By Harsha K M

Sep 15, 2022

Being from humanistics background digital marketing and e commerce were completely alien subjects to me , But this course has given me a clear picture about it . Thank you

By Khutso K

Aug 25, 2024

I have gained a plethora of knowledge in short amount time. I would recommend this course to anyone who want to have a strong foundation in digital marketing and ecommerce.

By Lâm N T

Apr 9, 2024

To understand the fundamentals of Digital Marketing and E-commerce in an easy-to-understand and immediately applicable way, you can start with the following basic concepts:

By Shawna S

Dec 6, 2022

Great course for a general overview of how Digital Marketing & E-Commerce work. Plenty of examples given and a gives you great insight into the Digital Marketing landscape.

By Jaye B

Sep 18, 2022

I like how the course is delivered with it sectioned into different methods - reading, videos and tests. The text portion of the video's helpful in reviewing information.

By Ruxandra W

Sep 15, 2022

A very well-structured intro to digital marketing. It builds a solid foundation for the rest of the specialization, or for furthering your knowledge in various other ways.

By Zach M

Jul 31, 2022

Great Starting point. it really helps you get your bearings on how and what all these terms meant and the impact you can have on and for companies that you work with/for.

By Marina C

Jul 31, 2022

Very good theory refresher and still introducing some new terms & marketing trends to me - 10+ years in SEO and 5 in digital marketing. Very good start also for beginners.

By Roberto D R L

Jul 24, 2022

Incrible curso para comenzar en el Marketing Digital y en el E-commerce, considero que cualquier persona que le interese este tema le de una oportunidad a este gran curso.

By Haseeb U

Oct 22, 2023

The program has equipped me with tremendous value, it is perfectly designed by professionals , basics of digital marketing are covered very professionally in this course.

By Luis C

Mar 27, 2023

Nice learning experience, easy to understand and very intuitive. I would have to finish the 7 courses and find a job to say if it's worth the time and attention for sure.

By Nur M A b A J

Feb 25, 2023

Its a good knowledge for the beginners on the digital marketing and e-commerce. I've learned a lot in this course and I would recommend to people in joining this training

By Jessica V

Jan 23, 2023

Excellent foundation course that introduces the most common terms used by marketers. The explanations are great and the exams help to create that foundation of knowledge.

By Kaung H K

Jan 13, 2023

The information you get for an intro course, it's unbelievably valuable. Recommend to take this course first before going for other courses in the Specialization program.

By Muhammad F

Oct 24, 2022

Its a very well explained and taught course. the teachers are very thorough in the subject and i can say its a great journey learning with Coursera team and Google team.

By Tehreem I

Oct 15, 2024

I was very excited to know more about Digital marketing, especially about SEO and my instructors are doing very best to possible it not just excited but also challanging

By Sune S

Jul 9, 2023

Everything was well organized and simple to follow. I love that there suddenly pops up questions during the video. I focus a lot better knower there is a quiz coming up!

By millicent e

Jan 23, 2023

i enjoyed every bit of the course. the instructors were so professional with the teaching and i have this to say thank you so much coursera for this amazing opportunity.

By Danae B

Dec 12, 2022

Google is a beast, there isn't too much they are lesser at. These courses are simple and easy to follow. I will be continuing my online training and might not stop......

By Ash S

Nov 14, 2022

Great foundation for any digital marketing professional. Even with a decade of experience in digital marketing, I learned new things. Recommend for onboarding new staff.