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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,740 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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701 - 725 of 5,537 Reviews for Foundations of Digital Marketing and E-commerce

By Jayashree S

Jul 26, 2022

Very Informative and easy to understand .All details were very simply put and all the videos were very engaging .Overall i gained a lot of information so i am happy

By inchara k

Aug 5, 2023

Not only was the course informative, it was also highly motivating. I'm so glad I enrolled for this and I look forward to continuing my learning journey. Thank you.

By Mailin G P

Apr 29, 2023

This is a great course. You will learn even if you don't know anything about digital marketing and e-commerce, because it is a well-planned and professional course.

By Saad A

Mar 30, 2023

Absolutely loved this course. The way the whole course is structured makes the whole learning experience enjoyable and student friendly. I look forward to Course 2

By Ihuoma A

Feb 12, 2023

This course is well put together. I knew some concepts from my earlier course with Meta, but this program already shows good promise. Would definitely recommend it.

By Ashley R

Jan 13, 2023

Solid overview of the basics and explanations of a lot of marketing lingo - SEO, SEM, ROAs, etc. I've been freelancing for awhile and found the info really helpful.

By Laura D

Jan 10, 2023

I loved the content of this course! It was exciting and informative. I am happy I chose Coursea for my professional certificate and eager to complete the 7 courses.

By Jennifer B

Nov 3, 2022

A great overview of what Digital Marketing and E-Commerce is. I was surprised how many useful terms I learned in such a short intro. Worth taking this intro course!

By ماجد ب ا

Oct 9, 2022

The explanation was supported by valuable and easy-to-understand information and useful videos. Thank you for the efforts of those in charge of this wonderful work.

By Jessica L A

Sep 19, 2022

this course is really help me to learn about digital marketing, expecially to learn about SEO, SEM, and how can to make the best digital marketing to engage people

By Shayla P

Aug 2, 2022

Easy to navigate and explained very gently/clearly! Going back to revisit the topics I didn't understand as much as others was smooth and provided a lot of clarity.

By kuldeep y

Aug 28, 2024

It was really really good and most of very very informative content . I would highly recommencnd everyone to do those who want to get into digital marketing domain

By zabrinah b

Jan 11, 2024

Super digestible content and information! I loved everyone's "real world" testimonies in their job roles. I truly enjoyed logging in and learning from this course!

By VTP P

Nov 2, 2023

Thank you so much for this valuable course. Really appreciated the way this was present and the content of the course. I pay my sincere gratitude for this course.

By William L

Oct 17, 2023

It's super good. And I give it 5 stars because it's short but concise, what I would change maybe is to add homework to practice at the end of each important topic.

By Usama A

Jul 29, 2023

This course is designed by keeping in mind the learning aptitude of the people. To clarify basic concepts about this field I will definitely recommend this course.

By Mikko

May 21, 2023

I'm in the process of career transition and I love how there's so much empathy put into this. I can expect this moving forward with the rest of the google courses.

By Hind

Mar 6, 2023

The content was presented in an engaging and interactive way, with a mix of videos, readings, and quizzes that kept me following and engaged throughout the course.

By Oliver B

Jan 23, 2023

Great course! Easy and the recaps and reviews before quizzes are very helpful! Also loved that glossaries were provided and reviewed before each weeks course quiz!

By IBAD K

Dec 17, 2022

I have learnt lot of the basics and fundamentals of digital marketing and e-commerce in this initial program. Hope will built on this and progress in this career.

By Mohamed A

Nov 16, 2022

This course was beneficial and helpful to me, I discovered a lot of new notions and I'm very excited to continue other studies in digital marketing and e-commerce.

By Dezigner M

May 8, 2024

It laid down the foundation well in a way that I could understand. It also provided me with lots of inspiration and belief that this is something that I could do.

By Grant O

Aug 17, 2023

I like the way the course was structured and laid out. The materials were simple to grasp and it had enough practice questions and recaps before the weekly tests.

By mailpraj

May 1, 2023

It was beneficial and enlightening. I had a great time finishing all the assignments that were so thoughtfully curated. Thank you, Google and all the instructors!

By Mariia Z

Dec 30, 2022

Very good course for those who know nothing about digital marketing and e-commerce or just want to systematize their knowledge about the foundations of the field.