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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,740 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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776 - 800 of 5,537 Reviews for Foundations of Digital Marketing and E-commerce

By Hideko L

Jun 29, 2022

The instructor, Joi, gives very clear and easy to understan explanations. She looks professional and friendly. Thanks so much for the informative course!

By kimberly h

Jul 18, 2023

This course was exciting and really offered a nice introduction to Digital Marketing for beginners like myself. I look forward to continuing my education.

By Vivian I

Nov 26, 2023

This course will open your mind and help you understand the foundation of Digital Marketing and how its changing business activities today. Great course!

By Santhosh J

Nov 20, 2023

Excellent introduction to digital marketing & e-commerce. Gives you a very clean, uncluttered view of what it is from the one of the pioneers themselves.

By Re N

Aug 31, 2023

Thank you for creating such wonderful and great course. This open up my vision on how to do marketing in this modern age. All the presenters are amazing!

By Mirda M

May 31, 2023

I really like the trainer and the material used during this training. will register under my company for the next course! thank you for the great sharing

By Alex C

Jan 26, 2023

A lot of great information! The ability to actually learn from mistakes or maybe not quite understanding the first time eliminates the "fear of failing".

By farisa k

Jan 5, 2023

Loved Course 1, was introduced to alot of in depth conceptual understanding of foundation of Digital Marketing and entry level jobs in Digital Marketing.

By Wakeel A

Jan 1, 2023

Digital marketing strategies may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers.

By Asif A D

Nov 16, 2022

The course is really amazing, very different from other courses available on internet, provided deep knowledge & build foundation about digital marketing

By حمزة ا

Aug 7, 2022

it was a great raid I enjoyed learning about this feald I loved the way they did about organizing the information everything was so smooth to understand.

By Abdur r

Oct 2, 2023

Really helpful and detailed in describing digital marketing strategy, marketing planning, data analysis, reporting, and self-confidence in this course.

By Ana K

Aug 21, 2023

Great course. Goes into enough detail to make a person completely new to the field understand the bases, while also keeping it simple and uncomplicated.

By Fatima F

Aug 6, 2023

Great introductory course about Digital Marketing. New concepts are introduced and explained in an easy and understandable manner. Not too overwhelming.

By Rafa

Jul 23, 2023

I enjoyed this course. The instructor was pleasant and spoke clearly. I feel that I learned a great amount of useful information and would recommend it.

By Francis K A

Apr 6, 2023

This course is very interactive and professional addressing the foundational skill sets that are needed by digital marketers to triumph in their fields.

By Aynur S

Dec 22, 2022

This was an amazing start to digital marketing and e-commerce career, and I'm very excited to learn more in the next courses. Thank you for the course!)

By Errol K

Nov 13, 2022

This course was informative, engaging and valuable. I would recommend this course to anyone interested in learning about Digital Marketing or E-commerce

By Syed S A

Aug 26, 2023

Excellently covered all the foundational knowledge, It will at least give you an overview that if you should start a career in digital marketing or not

By DAVID A A P

Apr 13, 2023

El cueso tiene una metodologia e información muy valiosa que permite comprender muy facilmente los temas base del mecadeo digital.

Recomiendo este curso

By Abdul Q

Mar 3, 2023

It is very exciting and informative course, covering many insights related to digital marketing and e-commerce which we all might have not known about.

By Dyego D M

Oct 26, 2022

This course was an incredible experience, in addition to the knowledge in learning to overcome challenges, it was exciting to participate in the course

By victoria s

Oct 7, 2022

This was a great way to get introduced into the world of Digital Marketing and E-Commerce. The modules were very easy to learn and very comprehensive.

By Barkha G

Aug 12, 2022

Great course and insights. As a marketing professional for the past 9 years, this course was a refreshing insight into the latest trends and practices.

By suyash s

Jun 7, 2022

Good module for introduction to various aspects of Digital Marketing. Well presented with oncise reading materials and explanations as well as quizzes.