Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,740 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

Filter by:

826 - 850 of 5,537 Reviews for Foundations of Digital Marketing and E-commerce

By Abhineeta R

Sep 9, 2023

Such a comprehensive course for beginners. Really laid a solid foundation for my digital marketing journey. I already feel empowered and confident.

By Khushboo P

Jul 24, 2023

I really loved this program. Before joining this course, I was unaware of various concepts and I loved how everything was explained using examples.

By Niks J

Feb 21, 2023

Awesome experience! thank you! It was really great and also as my first language is not English it was still really easy to understand everything!!

By Mian K

Jan 19, 2023

I'm so happy to complete my first stage of digital marketing and E-commerce field. I'm glad that google and coursera has given me this opportunity

By Mat

Dec 8, 2023

Clear bite chunks of wisdom, with a variety of high quality sharing from different professionals. Information was conveyed clearly and succinctly.

By Mukhtar A

Sep 30, 2023

I am so excited to complete this Google Certificate for Foundations of Digital Marketing and E-commerce with flexible timing according to my will.

By esha s

Apr 15, 2023

it was really impressive how we can learn this in a very easy ways and also on our own pace. Helped me understand so much about digital marketing.

By Ella B

Jan 9, 2023

Fantastic overview and foundational knowledge of digital marketing and e-commerce! Love the videos and interactive activities to keep you engaged.

By Jason L ( M

Jun 6, 2022

I learned a lot of terminology and ways of explaining concepts to hiring managers that will showcase I know what I know without further questions.

By Winnie T

Oct 6, 2023

I loved the practicality and depth of a course that's a foundation. The instructors were pretty good too. Many thanks to Google for this program!

By Eza N

Jan 29, 2023

This course is best if you want to pursue your career in digital marketing. It gives you a strong foundation for your career. Highly recommended!

By Sanjay R

Jul 5, 2022

Extremely happy with the way this course has been designed. In the past, I have used other elearning platforms, but nothing as good as Coursera.

By Kristina V

Nov 3, 2024

This course gives a great overview of the components you will need to master in order to be successful in taking on a role in digital marketing.

By Oğuz Y

Sep 10, 2024

I enjoyed throughout the program explaining the theoretical underlying ideas and real-world implementations of digital marketing and e-commerce.

By Shankar B

May 7, 2024

Awesome! I've learned so much information; each module was distinct and enlightening. I am so excited for the next phase of my learning journey!

By bayo o

Sep 30, 2023

IT WAS INSPIRING AND REJUVENATED MY LONG-LOST READING HABITS. IT WAS A CHALLENGE BUT IT WAS WORTH IT. I'M EVER READY FOR THE NEXT LEVEL COURSE.

By Biplab K S

Sep 20, 2023

Excellent course material to learn from the basic. I love this course. Thanks to all my teachers here and who inspired me sharing their journey.

By Sigrid K

Sep 3, 2023

Excellent course for a Beginners crash course or those who just want to brush up on their knowledge! Loved the Intructors for the class as well!

By Hanane A

Dec 16, 2022

je suis très contante d'avoir térmier mon cours et avoir mon certificat c'était excellente expérience pour moi merci google pour cette formation

By Omar O

Dec 13, 2022

It gave me a general perspective , and idea about marketing which is very important, so far well designed, looking forward for the next courses!

By Luiseh M

Nov 22, 2022

This course has all the foundational concepts that you need to know to understand your career in Digital Marketing and E-commerce for beginners.

By Abhinav T

Oct 21, 2024

Amazing, the best way to start your career in digital marketing and E-commerce even if you are a complete fresher or planning a shift in field.

By Diễm P Đ

Oct 5, 2024

The course is very useful, the content is specific and detailed. The case study is clear and easy to understand. Suitable for beginners like me

By Abdul H B

Mar 26, 2023

Great learning prospect! The most fascinating thing is the success stories of different individuals currently working in their spots.

Thank you!

By Laura

Feb 8, 2023

Curso muito bem explicado e estruturado! Ideal para quem quer aprender marketing digital e e-commerce do 0! Obrigada por este curso fantástico!