Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,740 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

Filter by:

876 - 900 of 5,537 Reviews for Foundations of Digital Marketing and E-commerce

By Fawad A

May 26, 2023

It's a great course. I came here with no knowledge of marketing & e-commerce, but now I have a lot to offer others. I'd love to recommend it.

By Stefney B

Dec 26, 2022

The digital marketing course is very informative , learnt a lot from it, so excited i can't wait to assume my new role as a digital marketer.

By Hassan S

Nov 29, 2022

I had fun while learning the basics of digital marketing and e-commerce and the instructors were also great in explaining the course materail

By Joshua T

Oct 8, 2022

Really liked the format of the course, very insightful and the combination of videos and readings makes it easier to digest the information.

By abdul h

Oct 1, 2022

An essential course for every "Digital Marketer or Potential Digital Marketer". The learnings of this course cannot be replicated elsewhere.

By CHING R Y

Sep 29, 2022

the material is well done and very beginner friendly. a good start point if you do not know where to begin learning about digital marketing.

By keith H

Sep 23, 2022

A great starting point for entering the industry with suprisingly useful insight for people pivoting into the field from other career paths.

By Felicidade M

Sep 13, 2022

It was a verry pleasant moment of learning anothger skill. The instructor was coerent, and with an amazing way of comunication for teaching

By Angel Z

Aug 8, 2022

Simple and informative at the same time but I think having to do more assignments of our own research would be more helpful at the same time.

By Henry E

Jul 11, 2022

Awesome experience. The teachers were all amazing. I would definitely love to have more opportunities to benefit from this kind of knowledge.

By Mikayla D P

Sep 24, 2024

This course was very insightful and gave wonderful examples and information. I love the short form videos and easy to understand data given.

By Christina B

Jun 19, 2023

I feel like I've learned more with this course than I did spending 3 months taking a digital marketing course at my local community college.

By mirka c

Mar 14, 2023

Very well done. It can feel slow at point but it's needed. Specially if you are a first timer encountering all this new subject! Loved it :)

By Lauren D

Feb 11, 2023

Great course to get some knowledge on how to break into digital marketing or to brush up on some e-commerce skills to promote your business.

By Atif M

Dec 4, 2022

A very organized course and especially true professionals were what made it enjoyable. The tips for a great career strategy were terrific!!!

By TRI W A

Oct 20, 2022

I really enjoy studying in this course because it provides a lot of practice in real cases and appreciates every learning journey. Thank You

By Reba D S

Feb 3, 2024

This course is amazing! It helps you learn how to navigate various marketing situations and prepares you for a career in digital marketing.

By Suryansh M

Dec 5, 2023

It was an insightful course if anyone wants to enter the world of digital marketing. Very easy to understand .Must watch for all beginners.

By Zaeem S

Aug 20, 2023

great way to start a course with basics of digital marketing with a great instructor who taught me in a excellent way, excited for 2 course

By Matheus B

Aug 18, 2023

Excelente! Muito obrigado a todos os envolvidos não penas pelos conhecimentos teóricos, mas também por todos os incentivos durante o curso!

By Vatsal D

Jun 30, 2023

Its been an amazing experience to have the knowledge regarding the field i wanted to be in from the Google executives. Its gem of a course.

By Janette G

Jun 3, 2023

Excellent course which offered me exactly what I need to build a solid Foundations of Digital Marketing and E-commerce. Thank you, Google.

By Karim C

Jun 2, 2023

The course is very straight forward and informative, the way the information represented is great with flexibility to download and revisit.

By Abdelrahman O

Dec 29, 2022

perfect course for beginners. I tried a lot of courses in this field they were all difficult. don't think too much just click on the button

By Sa M

Jul 29, 2022

It's very interessting course anyones would like to be digital marketer should take this course before start any online business.Thank you!