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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,740 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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926 - 950 of 5,537 Reviews for Foundations of Digital Marketing and E-commerce

By Jen P

Aug 14, 2022

Easy and comprehensive. I really enjoyed the learning style and think it helped me with understanding what is expected out of a DM role.

By Christine B

Aug 3, 2022

User friendly, engaging and it helps you learn by educating you when you answer a question incorrectly. Enjoying this form of learning!

By Sharmin J

Jul 8, 2023

I did my undergrad specialised in Marketing yet I learnt so many new things just in the span for first 4 weeks! absolutely recommended.

By Margarita P V

Apr 28, 2023

Este curso, me pareceio muy bien estructurado, muy sencillo de seguir y, de comprender cada uno de sus capitulos. Lo recomiendo al 100%

By Rez A

Mar 28, 2023

Learned so much, definitely recommend to build a solid base for digital marketing and even to refresh for more experienced individuals.

By Ali A T

Nov 2, 2022

A lot of thanks Google and Coursera for this worthy course and platform. It's full of knowledge. I highly recommend this for beginners

By leticia s

Sep 3, 2022

I loved it!! I feel amazing that i was able to finish this course and a sense of self pride is rushing over me. I could not be happier!

By Sneha M

Nov 5, 2023

Very well structured content and mode of delivery. Keeps you engaged and covers topics that previously felt overwhelming to self-study

By Tom C

Sep 23, 2023

Great foundational information! I feel like I learned a lot and have a good start toward a career in digital marketing and e-commerce.

By Duncan H

Jul 3, 2023

This course was quite amazing. It did a great job of distilling info into simple digestible formats that made learning more conducive.

By Shelly A

May 18, 2023

I love this course! Wonderfully organized to ensure success for the students who take it. Thank you Google for creating these courses!

By shahab k

Apr 9, 2023

Very informative and easy to understand course that has a lot of valuable content to grab and I am really happy to learn these stuffs.

By Alnelldo J C

Mar 21, 2023

From this first course, i learn so much about the foundation of digital marketing dan e-commerce that will help me in my future carier

By Pratyush G

Mar 16, 2023

This course truly build my foundation in Digital Marketing and E-commerce and also pushed my confidence to move further in the course.

By amanda s

Jan 29, 2023

The best course.

Very detailed and requires a lot of commitment which makes you more disciplined as an individual. I have learnt a lot.

By Sarah k

Jan 28, 2023

I have learned a lot of new things in this course that's going to help me in my future. And I am very excited to continue this course.

By Sameer M

Oct 25, 2022

Really a refresher of the digital marketing . Good Foundation COurse for anybody who wants to start in the field of Digital Marketing

By Pau T

Oct 12, 2022

Me encantó, aprendi muchas cosas de las que tenía alguna idea, pero este curso le dio mucha estructura a mis conocimientos anteriores

By Shafeer R

Sep 22, 2022

I think this was a great Foundation Course those who want to learn Digital Marketing & E-commerce. Joi's training section was so good.

By Яна К

Sep 10, 2024

Дуже складно в тексті тестів відповідати на питання після автоматичного перекладу. У всьому іншому дуже корисний і інформативний курс

By Geo T

Apr 7, 2024

Although its just an introduction, it is jammed pack with the models and tactics that you can learn on this course. Very informative!

By Celia V

Aug 17, 2023

Ha sido muy interesante y enriquecedor, he aprendido mucho y además puedes distribuir tus horarios a tu disposición. Muy recomendable

By John m

May 15, 2023

Clear, concise, and straightforward. Good pace, good depth for an introduction course, and good notes/glossaries to support learning.

By MFeynuus C

Mar 26, 2023

Informative and benefial course. What I appriciated most is the excellent way instractors presented the contents. Definately awesome!

By Devasri J

Oct 30, 2022

IIt's an amazing courseiIlearned a lot from this course. The way they present presented they told everything is easy to understand.