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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1476 - 1500 of 5,538 Reviews for Foundations of Digital Marketing and E-commerce

By P K

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Jul 30, 2023

Great course to learn if you want to learn about Digital Marketing and its scope in future.

By Zainub I

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Jun 21, 2023

It was superb. Highly recommended for beginners to get an idea of this field step by step.

By Johnnetta M

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Mar 26, 2023

Taking this course has put me ahead both in my business and career! I give this course 100%

By Oksana

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Mar 25, 2023

This course has a lot of helpful information that is well-explained and easy to understand.

By Francis D

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Feb 17, 2023

Excellent digital marketing and E-commerce foundation class. Love it and Great instructor.

By Petros M

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Feb 13, 2023

Insightful. It has been a great deal of learning. Looking forward to lear, learn and learn.

By Elmehdi A

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Feb 12, 2023

excellent cours pour les débutants et ceux qui ne savent rien au sujet du digital marketing

By Nurul A H

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Dec 31, 2022

They provided up-to-date useful informations and it's fun to follow the videos and readings

By Anna K F

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Nov 3, 2022

This is an ideal start-up if you like to specialize on the Digital Marketing and eCommerce.

By Vedran P

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Oct 22, 2022

One not to miss. Great content delivered in most acceptable way. Kudos to all involved :).

By GINA S V R

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Oct 16, 2022

Very well organized, easy to follow and provides not only theory but interesting examples.

By Caca

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Jul 23, 2022

Highly recommend to those who want to pursue a career in digital marketing and e-commerce.

By Yolanda L

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Nov 20, 2024

Great content , I have now gained a thorough understanding of digital marketing and e- com

By Vidhyashree S

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Sep 11, 2024

It was a wonderful journey learning new skills and how to present a data ,in short amazing

By Hafid H

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Jan 12, 2024

I appreciate this cours ,all i have learned was exciting it puch me to learn more and more

By Olamide A

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Nov 25, 2023

It's amazing how these complex techniques were simplified and made very easy to understand

By Diaa A M H E

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Sep 6, 2023

Thank you for this interesting course! I learned a lot of efficient stuff about marketing.

By Abby T

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Sep 6, 2023

The course is very easy to follow and comprehensive enough for beginners to learn from. :)

By Muhammad F

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Aug 25, 2023

I LOVE TEACHER'S AND THE LESSON AND HOW EASY IS TO UNDERSTAND EVERYTHING. THANKS COURSERA.

By Francis B

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Aug 3, 2023

Very good course, easy to follow and learn the basics of digital marketing and e-commerce.

By Jamil A

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Jul 21, 2023

I really like this course and the way of teaching method is so nice and really apricate it

By Galina S G

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Jun 23, 2023

A very informative course that helps to understand the basics of marketing and e-commerce.

By Mir A V

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May 22, 2023

it was amazing course i have learned alot of things about digital marketing and e commerce

By Susana M

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Apr 4, 2023

I love it!!!!. It is so interesting to learn with a lot of examples and useful activities.

By shahzad

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Feb 14, 2023

Excellent Course with exception detail information about digital marketing and e-commerce.