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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1601 - 1625 of 5,539 Reviews for Foundations of Digital Marketing and E-commerce

By Ermal A

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Feb 28, 2023

Every section was clear and motivated . i learned a lot by this course in entry level

By Kevs P

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Feb 13, 2023

solid course, very happy with the structure

and delivery. Excited for the next stage.

By Dorisa R

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Jan 4, 2023

Awesome thank you for the learning it helps me a lot in my digital marketing journey.

By Muhammad A

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Dec 25, 2022

Just amazing. Provides amazing insights and the program is professionally structured.

By Lyndsey D

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Dec 23, 2022

Very informative course to help guide people who are interested in digital marketing.

By Iqra

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Oct 24, 2022

This course is best ever and really provides the base for learning marketing skilss.

By Shakti S N

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Oct 15, 2022

this course is amazing and very intrested you never bor in any lecture of this class

By Muhammad J

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Oct 11, 2022

The course lays down the solid foundations for begginers. Great job Google team (y).

By Raman K J

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Aug 22, 2022

This was an amazing experience. Thank you, Google for developing this kind of course.

By Mateja

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Aug 20, 2022

clear and consise, very well for someone meeting digital marketing for the first time

By Nadir S

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Jul 30, 2022

it's the perfect palce with amazing mentors its really perfect i strongly recomend it

By Maria F A R

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Oct 30, 2024

Clear information, great place to start. Looking forward for the rest of the courses

By Olusola O

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Apr 11, 2024

I've learnt a lot from this course. It has helped in my career as a digital marketer

By Samantha D

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Jan 8, 2024

Super informative, eye-opening and a wonderful start to the Digital Marketing world!

By Md R M

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Oct 13, 2023

Through this course I got to know and learn a lot and besides I was surprised a lot.

By Nathan O

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Jul 26, 2023

Very helpful in learning the basics of a career in Digital Marketing and E-commerce!

By Amanda G

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Jul 25, 2023

Enjoyed the entirety of the course and the instructor was able to keep my attention!

By Chloe Y

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Jun 20, 2023

Awesome instructor!! Great course curriculum. Very easy to understand as a beginner.

By Peter B

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May 22, 2023

Excellent experience. Clear, Concise, Informative. Exactly what I was looking for.

By RUBAN S

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May 8, 2023

it's so wonderful to session and very informative communication skills also increase

By Nikshith A

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Apr 29, 2023

This was the best overview which i ever learned i got to know every aspect very well

By Pat G

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Apr 18, 2023

this part of the course was excellent and full of information that I used right away

By JEMAR S

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Feb 6, 2023

I love the variation of lesson delivery---video, reading, testimonies, and coaching.

By Abel K

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Dec 6, 2022

It is very helpfull for next my journey

It is happy for taking this course

thanks God

By Albert C

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Dec 4, 2022

Wonderful enjoyed it alot. The presenter was clear and easy to understand. Thank you