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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1851 - 1875 of 5,539 Reviews for Foundations of Digital Marketing and E-commerce

By Habib A Q

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Feb 25, 2024

If you want to upgrade your market knowledge, enroll you won't regret it.

By Sandro G

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Jan 21, 2024

Amazing course if you ara looking to integrate to marketing or e-commerce

By PureGrace O

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Aug 31, 2023

A very practical course that opens you up to the world of intentionality.

By Ximena P

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Aug 29, 2023

excelente curso con conceptos básicos Sobre marketing Digital & ecommerce

By Fashida B J

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Aug 5, 2023

Its an awesome experience to learn about digital marketing and e-commerce

By Amardip B

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Jun 17, 2023

Excellent course to start the journey of digital marketing. Learnt a lot.

By Fazil Z

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May 24, 2023

Valuable knowledge. Need to re-read and study again, too many information

By Abdul K

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May 12, 2023

It's a good introduction and sets up a nice foundation for the beginners.

By CHERIF I

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Feb 23, 2023

Le cours est parfait, et très bien structuré , je le recommande vivement!

By Naoui B

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Jan 5, 2023

It's a great course where I was able to benefit from valuable information

By MD M I

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Oct 17, 2022

Great course for a beginner. Explain the basic concept clearly & simply.

By Kristen p o

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Sep 29, 2022

it was wonderful begining and i can't wait to dive into the next course.

By Eibeth N

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Sep 21, 2022

Maravilloso, muy práctico y fácil de seguir el ritmo. Súper recomendado.

By Geofrey M

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Aug 17, 2022

I really learnt a lot from this course and I,m thankful to the whole team

By Muthyala h s

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Aug 1, 2022

excellent one to go throw the basics and time bond in learning the course

By Jan K

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Jul 13, 2022

Muy completo, abarca todo y funda base solida para los cursos que vienen.

By Jieyi L

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Jun 15, 2022

This is a very short course but you absolutely can learn SO MUCH from it.

By Mauricio P L

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May 30, 2022

It´s just great! First class teachers and first class content. Thank you!

By Mykaelle P N

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Jul 27, 2024

This is really helpful, I learned a lot of new words and new vocabulary.

By Madhur G

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Nov 7, 2023

Great course to get the basics right especially when you are a beginner.

By eric t

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Sep 23, 2023

the course was interesting , learning about digital marketing strategies

By Malaika T

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Sep 3, 2023

dIgital marketing is the best online platform and all teachers are best

By Abiodun G

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Jul 13, 2023

Absolutely amazing course. Direct, simple and engaging. 100% recommended

By Raja M

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Jul 13, 2023

I have learnt a great about digital marketing with this initial course.

By Md. A I M

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Jun 22, 2023

Thanks for the design of this course really this is an efficient course.