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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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2051 - 2075 of 5,542 Reviews for Foundations of Digital Marketing and E-commerce

By Anna J O

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Jan 4, 2024

I loved it. To the point encouraging and filled with good advice.

By Vanesa K C V

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Dec 10, 2023

Everything I needed to learn from strach about Digital Marketing.

By monica v

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Sep 17, 2023

This was a very well presented course, which i enjoyed very much.

By Mike C

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Aug 28, 2023

Good foundation topics for those without background in Marketing.

By Lali M

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Aug 14, 2023

This is a very interesting course which I wanna pursue to the end

By Aakriti b

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Jul 16, 2023

Thank you coursera for your support it was really helpful for me.

By Sarah S

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Jul 1, 2023

Good basic information is presented in easy to understand manner.

By Sameh H M S

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Jun 6, 2023

good course and instractures

but i have problem on my certificate

By Marta S P G C

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May 14, 2023

Very well organized and not boring. It makes more easier to learn

By J. E

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Apr 24, 2023

Awesome. Covered all of the basics extremely well, thanks google!

By Muvetha D

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Apr 13, 2023

It's learn for very good and usefully in my knowledge . Thank you

By Kalpana K

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Mar 24, 2023

EXCELLENT TUTOR AND EASY CONTENT TO GO THROUGH. THANK YOU SO MUCH

By Deleted A

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Mar 14, 2023

Concise and informative. I like the format of the class as well.

By Melinda K

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Jan 10, 2023

I learned a lot through this course.. thank you Google & Coursera

By Muhammad U

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Dec 27, 2022

Very well, I have enjoyed this course very much. Thank You Google

By HEMANT K

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Dec 18, 2022

Its Most simplified and Sophisticated Course you can find online.

By Annic P

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Oct 27, 2022

it is was very useful and informative about the digital marketig

By vince d

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Sep 15, 2022

Information is well presented and helps build a great fondation.

By Abdallah A

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Sep 6, 2022

انها دورة رائعة!

اشكر جوجل و كورسيرا لتقديمها هذه الدورة الرائعة.

By Rashidah R

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Jun 19, 2022

Excellent course with hands on detailed information to guide you.

By erica H

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Jun 11, 2022

So good at breaking down the foundations for the futher courses.

By Md. N A

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Oct 27, 2024

Very good introductory course on the world of Digital Marketing.

By jazmin m

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Sep 25, 2024

I completely love it! The quizzes and AI make a huge difference.

By PANKAJ B

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Sep 12, 2024

Awesome Learning Experience and facilatore explain well deserved

By Mohamed S E

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Aug 18, 2024

Amazing course, to whom is looking to diving into DM and E-Comm.